Comag Marketing Group, LLC » Reader’s Digest

Revitalized Reader’s Digest Boldly Faces Challenging Future

Jennifer — Mon, 28 Dec 2009 17:47:08 +0000

Mary Berner is working feverishly to transform Reader’s Digest into a thoroughly modern, multi-platform publisher by instituting her FACE plan, which is an acronym for fast, accountable, candid and engaged. The linked NYT article below offers a review of RDA’s current challenges, its departure from its longtime Westchester county home and storied past. Apparently, founders Lila and DeWitt Wallace, gave more than generous raises and sometimes surprised employees with envelopes stuffed full of cash. The New York Times Dec. 19, 2009

Reader’s Digest May Leave Suburban New York Campus

Jennifer — Tue, 29 Sep 2009 15:52:21 +0000

As part of its on-going re-structuring efforts, Reader’s Digest is reportedly considering a move from its Pleasantville, New York, headquarters to a new location — perhaps in New York City. Mediaweek Sept. 28, 2009

Editor-in-Chief Upbeat about Reader’s Digest’s Prospects

Jennifer — Tue, 08 Sep 2009 14:53:19 +0000

In an interview with the Associated Press, Reader’s Digest Editor-in-Chief Peggy Northrop expressed confidence in the long-term prospects of printed, general-interest magazines and the liklihood that her magazine’s pithy, upbeat style would translate well to the web. She also pointed out that Reader’s Digest still has the largest audience, and remains a profitable magazine — despite the re-structuring of their parent company. The New York Times Sept. 6, 2009

Reader’s Digest Launches Financial Website in UK

Jennifer — Wed, 17 Jun 2009 17:15:49 +0000

The service-journalism site, rdmoney.co.uk features a range of financial products including car insurance, home insurance and savings plans. It launched earlier this month. FIPP (UK) June 17, 2009

Reader’s Digest Reveals Cancer Test Pitfalls

Jennifer — Wed, 11 Mar 2009 14:14:59 +0000

True to form, Reader’s Digest covers compelling, wide-ranging topics in its April issue. The cover package warns about how cancer screening tests can do more harm than good, but also previews better tests on the horizen. In another piece, Reader’s spotlights the inspiring stories of seven immigrants who escaped turmoil in their native lands to make new homes here in America. Then, there is what may be the most important piece of service journalism for 2009: smart tips for hanging on to your job!¼/p>

Reader’s Digest Launches Weekly Contest on Twitter

Jennifer — Wed, 01 Oct 2008 16:54:10 +0000

The editors at Reader’s Digest are hooked on Twitter. They’re posting 140-character-or-less updates about the magazine on the service, and have invited members of the “Twitterverse” to particate in a weekly contest — answering questions in 140 characters or less for the chance to win $100. Here’s the first question. “Who would play Barack Obama, Joe Biden, John McCain and Sarah Palin in the Election 2008 movie?” Reader’s Digest

Time Inc. Buys Business For Straight Cash

Greg — Fri, 08 Aug 2008 14:19:31 +0000

Time Inc. announced today that it has agreed to acquire QSP Inc., a youth group’s fund raising company that sells magazine subscriptions, from the Reader’s Digest Association for $110 million in cash. Folio (August 7, 2008)

Quebecor World Reaches Agreement With Reader’s Digest

Greg — Tue, 15 Jul 2008 13:40:25 +0000

Quebecor World has reached a $55 million multi-year deal with Reader’s Digest Association that will include renewal work for Reader’s Digest titles including Family Handyman, Weekly Reader and Reader’s Digest Large Print,. The agreement also includes new work for titles such as Weekly Reader Current Events and Reader’s Digest Milwaukee magazine. After filing for bankruptcy, Quebecor World has also reached agreements with Wenner Media and Bauer Publishing over the last several months. Folio (July 14, 2008)

Barbara O’Dair Named Executive Editor of ‘Reader’s Digest’

Jennifer — Wed, 06 Feb 2008 21:54:38 +0000

O’Dair had worked closely with new Reader’s Digest editor-in-chief Peggy Northrop at More magazine. Now, she will report to Northrop again, sharing executive editorial responsibilities with Tom Prince, who also recently joined RD. Businesswire on FoxBusiness.com (Feb. 5, 2008)

Future US Appoints Richard G. McCarthy Director of Consumer Marketing

Jennifer — Tue, 05 Feb 2008 22:14:45 +0000

Folio:’s ‘People on the Move’ column also reports that Steve Sachs has been promoted to president of Real Simple Magazine and on new staff members at Reader’s Digest, among other changes. Folio: (Feb. 4, 2008)