A new study from Condé Nast says young people’s magazine readership is actually the highest it’s been in decades. Using data from the GfK MRI Survey of the American Consumer, which tracks magazine audiences, the study compared different age groups’ readership of specific magazine categories in 1991, 2001, and 2011. The findings confirmed that in [...]
Mary Berner is working feverishly to transform Reader’s Digest into a thoroughly modern, multi-platform publisher by instituting her FACE plan, which is an acronym for fast, accountable, candid and engaged. The linked NYT article below offers a review of RDA’s current challenges, its departure from its longtime Westchester county home and storied past. Apparently, founders [...]
As part of its on-going re-structuring efforts, Reader’s Digest is reportedly considering a move from its Pleasantville, New York, headquarters to a new location — perhaps in New York City. Mediaweek Sept. 28, 2009
In an interview with the Associated Press, Reader’s Digest Editor-in-Chief Peggy Northrop expressed confidence in the long-term prospects of printed, general-interest magazines and the liklihood that her magazine’s pithy, upbeat style would translate well to the web. She also pointed out that Reader’s Digest still has the largest audience, and remains a profitable magazine — [...]
The service-journalism site, rdmoney.co.uk features a range of financial products including car insurance, home insurance and savings plans. It launched earlier this month. FIPP (UK) June 17, 2009
The editors at Reader’s Digest are hooked on Twitter. They’re posting 140-character-or-less updates about the magazine on the service, and have invited members of the “Twitterverse” to particate in a weekly contest — answering questions in 140 characters or less for the chance to win $100. Here’s the first question. “Who would play Barack Obama, Joe Biden, [...]
Time Inc. announced today that it has agreed to acquire QSP Inc., a youth group’s fund raising company that sells magazine subscriptions, from the Reader’s Digest Association for $110 million in cash. Folio (August 7, 2008)
Quebecor World has reached a $55 million multi-year deal with Reader’s Digest Association that will include renewal work for Reader’s Digest titles including Family Handyman, Weekly Reader and Reader’s Digest Large Print,. The agreement also includes new work for titles such as Weekly Reader Current Events and Reader’s Digest Milwaukee magazine. After filing for bankruptcy, [...]
O’Dair had worked closely with new Reader’s Digest editor-in-chief Peggy Northrop at More magazine. Now, she will report to Northrop again, sharing executive editorial responsibilities with Tom Prince, who also recently joined RD. Businesswire on FoxBusiness.com (Feb. 5, 2008)