Magazine Ad Pages Dip Slightly in 2007
January 16th, 2008
According to 2007 year-end report issued by the Publishers Information Bureau (PIB), advertising pages declined 0.6% from 2006 to 2007. MPA chief marketing officer Ellen Oppenheim characterized the performance as relatively good news in light of reduced ad budgets and general economic conditions. Celebrity weeklies were up, newsweeklies were down, and two magazines turned in [...]