Comag Marketing Group, LLC » Readers Digest Association

30 Minute Meals — from Taste of Home

Jennifer — Wed, 27 Jan 2010 15:23:09 +0000

Turning to the same quick kitchen standbys, weekday after weekday? Does your family look like they’re going to the dentist when they sit down at the dinner table? We know the drill… You’re whipped, uninspired and exhausted from the chore of cooking all the time. Here is a hint: if you’re tired of making the same old things, your family is surely tired of eating them!

Well, Taste of Home has the solution — Busy Family Recipes. These aren’t the aspirational, multi-step showstoppers you might prepare on a Saturday night when the boss comes to dinner. These are 164 speedy and delicious recipes for when you’re on tight budget and a tight schedule. For most of us, that’s almost all the time…

A Double Dose of Rachael Ray for Summer!

Jennifer — Tue, 05 May 2009 16:19:43 +0000

Every Day with Rachael Ray hits newsstands with a double issue for June and July — and it features just what the doctor ordered for summer. Burgers (a topic Rachael has tackled many times) are featured aplenty, and not just in their classic, all-beef version. Fish, pork and lamb get the backyard-burger treatment too, and the results look mouth-wateringly good. The big, double issue features cool drinks, hot, portable grills, easy entertaining tips and much more to help readers make the most of summer!

Ten Dollar Dinners from Rachael Ray

Jennifer — Wed, 11 Mar 2009 14:59:11 +0000

How is that for a timely topic? Recession-ready dinner ideas from America’s friendliest and most accessible celebrity chef. The April issue of Every Day with Rachael Ray features everything that has made the magazine such a hit — simplicity, practicality and great results! Rachael shows readers how to roll up their $10 dinners and $20 special treats into menu plans that can save money on every shopping trip. As ever, Rachael helps cooks put great food on the table, while still having time to enjoy it…

Fresh Home: a New Voice on Home Improvement

Jennifer — Fri, 06 Feb 2009 21:49:46 +0000

Just ahead of peak home-improvement time comes the premiere issue of Fresh Home, the new, newsstand-only shelter magazine from Reader’s Digest (and the best-performing test concept the publisher has seen in years). Fresh Home puts a new spin on a category that has weathered some storms in recent years. First of all, it aims for a slightly younger demographic than the established home magazines, specifically, women and couples between 25 and 50 years of age. But more than that, freshHome is really meant for Do-it-Yourselfers, or at least the DIY-minded!

Look for 300,000 copies of this new quarterly on display in national home centers, leading supermarkets, mass merchandisers, drug and specialty retailers.

‘Purpose Driven Connection’ Debuts This Week

Jennifer — Thu, 29 Jan 2009 17:11:24 +0000

The new, Christian-religion quarterly — and a companion social networking site — are produced in partnership between Pastor Rick Warren, auther of The Purpose Driven Life, and Reader’s Digest Association. “The idea,” summed up in The Wall Street Journal, “is to envelop subscribers in a multimedia web of Mr. Warren’s message.” The Wall Street Journal (Jan. 29, 2009)

BestYOU from Readers Digest Hits the Streets

Jennifer — Sat, 20 Dec 2008 19:40:11 +0000

The new offering from Reader’s Digest Association is here in CMG’s offices and — although we can’t be completely unbiased — we think it looks great! The slightly oversize format, beautiful photography and first-quality content of the Feb./March launch issue certainly make an impression. Now, with some help from our partners in the supply chain, we think BestYOU has a great chance of finding an audience. It covers health — not as aspiration — but as a very foundation of womens’ lives. And its holistic approach to the topic extends to beauty and positive thinking, in addition to diet and exercise … just the combination of topics for these challenging times. Look for it BestYOU, in oversize, 9″ by 10-7/8″ format, on newsstands in February and March.

BestYOU from Reader’s Digest Hits the Streets

Jennifer — Mon, 06 Oct 2008 18:53:28 +0000

The new launch from Reader’s Digest Association is here in CMG’s offices and — although we can’t be completely unbiased — we think it looks great! The slightly oversize format, beautiful photography and first-quality content certainly make an impression. Now, with some help from our partners in the supply chain, we think BestYOU has a great chance of finding an audience. It covers health — not as aspiration — but as a very foundation of womens’ lives. And its holistic approach to the topic extends to beauty and positive thinking, in addition to diet and exercise … just the combination of topics for these challenging times. Look for it BestYOU, in oversize, 9″ by 10-7/8″ format, on newsstands in February.

From Reader’s This Holiday — Big Bookazine Sales

Jennifer — Mon, 06 Oct 2008 15:45:35 +0000

From the Reader’s Digest Taste of Home line comes a tried-and-true performer: Best Holiday Recipes. The ingredients for this end-of-year indulgence are magazine staples — quality edit in the form of 320 recipes, beautiful design and photography, a $9.99 cover price and an on-sale period of almost three months! High perceived (and real) value make Best Hoiday Recipes a “win” for consumers and sales channel partners alike. To maximize sales and profits, please see that this Reader’s Digest bookazine is prominently displayed throughout the autumn holiday entertaining season.

A word of warning … don’t pick it up before lunch.

Did you know that Taste of Home ranks #13 among all magazine brands in terms of retail dollars? Click here for the complete list of Taste of Home issues, bipads and cover prices.

CMG Merchandisers, please review important information about merchandising all Taste of Home product at one of these links: in English, en Espanol.

TasteofHome.com Now Features Instructional Cooking Videos

Kim — Thu, 04 Sep 2008 20:34:09 +0000

TasteofHome.com, the website of the recipe-lovers magazine, has rolled out a new video channel that mixes together original content, user-generated clips and professionally produced cooking fare from across the Web. The video channel actually went live in mid-July, though it has slowly been adding more and more features as the weeks go by. Just last week it began featuring amateur cooks’ self-produced cooking videos. The plan for the website is to become a one-stop shopping outlet for instructional cooking video. TasteofHome plans to incorporate even clips from competitors, as long as they appear on third party sites such as YouTube or GoogleVideo and are embeddable on its site. MediaWeek (Sept. 3, 2008)

Fresh Home: a New Voice on Home Improvement

Jennifer — Wed, 06 Feb 2008 18:11:58 +0000

Look for 300,000 copies of this new quarterly on display in national home centers, leading supermarkets, mass merchandisers, drug and specialty retailers.