The editors at Reader’s Digest are hooked on Twitter. They’re posting 140-character-or-less updates about the magazine on the service, and have invited members of the “Twitterverse” to particate in a weekly contest — answering questions in 140 characters or less for the chance to win $100. Here’s the first question. “Who would play Barack Obama, Joe Biden, [...]
Time Inc. announced today that it has agreed to acquire QSP Inc., a youth group’s fund raising company that sells magazine subscriptions, from the Reader’s Digest Association for $110 million in cash. Folio (August 7, 2008)
Quebecor World has reached a $55 million multi-year deal with Reader’s Digest Association that will include renewal work for Reader’s Digest titles including Family Handyman, Weekly Reader and Reader’s Digest Large Print,. The agreement also includes new work for titles such as Weekly Reader Current Events and Reader’s Digest Milwaukee magazine. After filing for bankruptcy, [...]
O’Dair had worked closely with new Reader’s Digest editor-in-chief Peggy Northrop at More magazine. Now, she will report to Northrop again, sharing executive editorial responsibilities with Tom Prince, who also recently joined RD. Businesswire on FoxBusiness.com (Feb. 5, 2008)
Folio:’s ‘People on the Move’ column also reports that Steve Sachs has been promoted to president of Real Simple Magazine and on new staff members at Reader’s Digest, among other changes. Folio: (Feb. 4, 2008)
Skeptical media-buyers can rest easy now that a new study by McPheters & Co. has been done to uncover where public-place magazines reach the largest and most-engaged audiences. The study, which was funded by Bonnier Corp., BusinessWeek, CMS, Conde Nast, Hachette Filipacchi Media, Meredith Corp., Magazine Publishers of America, Time Inc., Primedia, Reader’s Digest, and TV Guide; [...]
The new look is believed to be mainly the work of recently-departed editor-in-chief Jackie Leo, but also relfective of new ceo Mary Berner’s wish to skew younger, as part of a planned 10-to-8 million rate base reduction. Expect additional tweaks and changes ahead. New RD editor-in-chief Peggy Northrop upgraded frequently while at More magazine. minOnline (Dec. 10, 2007)
Looking at the first half ABC numbers, Baird Davis notes the newsstand to subscription source ratio dropped to a new low of 17.2 percent. But he saw some good news in the overall circulation picture. Sales losses resulting from a 13 percent decline in the number of audited titles have been largely made up for [...]