Bonnier Corp’s ski titles are reevaluating their circulation model, in the face of increase paper and delivery costs. Skiing will cut its rate base 25%, while Ski magazine plans to cuts its base by 11%. “The rate bases will be cut by slashing the titles’ dependence on verified circulation, which accounted for 56 [...]
Bauer Publishing, which In Touch and Life & Style magazines, reported diminishing numbers in circulation. In Touch failed to meet its 1 million-rate base by 12.8% with the Jan. 14th issue and by 1.1% with the Jan. 28th issue. And Life & Style failed to meet its 550,000-rate base by 7.8% Jan. [...]
Wondertime magazine, which was launched by Disney in 2006, is set to increase its rate base from 400,000 to 500,000 next month. The magazine is dedicated to helping parents understand childrens’ love of learning by helping them see the world as their children do. The 25% increase comes after a frequency increase in 2007 and a [...]
The magazine, which has grown its circ by 175 percent since launching in 2003, has also increased advertising revenue 44% in the second half versus prior year, thanks in large measure to landing travel industry accounts. Folio: (Dec. 4, 2007)
The title is succeeding, in part, by eschewing the worst kind of star and starlet excess, and carving a niche as the “safe” celebrity title. Publisher Michell Myers says the the magazine will look to extend its advertising reach into consumer electronics and technology in the year ahead. Women’s Wear Daily (Nov. [...]