At Last, P&G May Shift Big Money to New Media
May 19th, 2008
Marketing giant Proctor & Gamble for years has sent signals that a big shift in its marketing budgets — from traditional to “new” or “experimental” media — was imminent, but the company has been slow to flip the switch. Last year, P&G’s measured internet media amounted to just 2.2% of its $3.5 billion U.S. media [...]