Comag Marketing Group, LLC

CPG giant and ad industry champion Proctor & Gamble Co. is “…running market-mix modeling and market return-on-investment analyses…” that may herald a reduction in couponing, online offers, or brand sites.  Business Courier of Cincinnati  (May 9, 2008)

In what may be P&G’s biggest public-relations ad play ever, the CPG giant will donate one tetanus shot to an expectant mother for each package of specially marked Pampers diapers sold in August.  Yesterday, Oprah Winfrey announced the Unicef campaign on television show, along with Salma Heyek, who is spokesperson for the effort.  The star [...]