Coke and Pepsi Test Alternatives to 20-oz. Bottles
May 2nd, 2008
Ubiquitous since the early 90’s, the 20-ounce, plastic soda bottle is losing some of its appeal to health- and expense-conscious consumers. Bottlers for both Coke and Pepsi are testing 16-ounce sizes, and Coke is trying out a 24-ounce bottle for big guzzlers, while Pepsi is re-visiting the venerable 12-ouncer. The manufacturers are turning to packaging innovations to [...]