Posts Tagged ‘People’

Will Obama be People’s Sexiest Man Alive?

November 17th, 2008

An announcement is expected Tuesday, November 18th.  Min (Nov. 17, 2008)

ABC and People Mag Team Up to Slim Down

August 27th, 2008

ABC and People mag have teamed up to present an hour-long weight loss special on Sept. 30 at 10pm.  “Half Their Size: The People Magazine Weight Loss Challenge” will focus on eight residents of Mississippi (the nation’s most overweight state) for a nine-month period to show how diet and exercise changed their lives.  The “Half Their [...]

People Wins Bid for Brangelina’s Baby Pics

July 31st, 2008

People magazine has won the bid for the first pictures of Brad Pitt and Angelina Jolie’s twins - Knox Leon and Vivienne Marcheline. The pictures are scheduled to be in an upcoming issue of the magazine. Reports indicate that the winning bid was anywhere between $10 and $15 million, to which the money has already [...]

The Napster of Magazines Launches

July 31st, 2008

Mygazines.com, a Web site that enables users to “share” magazines with each other online, launched yesterday. The contains current issues of magazines such as People, Playboy, Dwell, Domino, Allure, Spin, Smithsonian, Popular Science, Martha Stewart Living, New York, Men’s Journal and Esquire. Many people in the magazine industry are not happy about this site, calling [...]

Bidding War For Brangelina’s Baby Pictures

June 4th, 2008

The bidding war for the first photos of Brad Pitt and Angelina Jolie’s expected twins has already begun and some reports say it could get as high as $22 million dollars. While officials at OK! and People claim these numbers are exaggerated, they both do acknowledge they are in the hunt for exclusive rights to [...]

Not Just a Stunt, Welch’s “Lickable” Mag Ads Work!

June 2nd, 2008

Besides garnering millions in free publicity (some of it courtesy of Diane Sawyer and Al Roker), the two-page spread for Welch’s Grape Juice featuring “Peel ‘n Taste” flavor strips that appeared in the February 18th People magazine is scoring well as an advertisement, itself.  A study by Starch Communications, commissioned by Time Inc., found that 70% [...]

Celeb Weeklies Racked Up Rate Base “Misses” in 2006

April 25th, 2008

Audit reports for the celebrity weekly magazines are now available for calendar year 2006, and most missed their numbers surprisingly often.  The shortfalls were small and one publisher described the practice as more are than science.  People bucked the trend with a squeaky-clean audit report.  The New York Post  (Apr. 23, 2008)

Founding Editor of ‘People’ Back as a Writer

April 21st, 2008

Richard Stolley, whose illustrious career included the purchase of film footage of John Kennedy’s assassination the day after the crime from Abraham Zapruder and who later was founding editor of People magazine, has returned to the business.  Now, at 79, he is a contributing writer for People, based at his retirement home in Santa Fe, NM.  In an interview [...]

“People” Loves Death

March 11th, 2008

Based on the best and worst-selling covers of 2007, Media Industry Newsletter found that death sells, at least for People magazine.  Their top-selling covers of all-time are the destruction of the Twin Towers and Princess Diana’s death.  And so far, for 2008, Heath Ledger’s death has been a big seller for the magazine.  NY Post (Mar. [...]

Richard Durrell, Founding Publisher of People, is Dead at 82

March 10th, 2008

A memorial service is planned for April 5th in Fairfield, CT.  After his retirement from Time Inc., during a 1987 interview, Durrell summed up the story of People from a circulator’s perspective in a mere half-dozen words, “The sales far exceeded our expectations.”  The cover of the 1974 national launch issue, featuring Mia Farrow, appears [...]