Publishers Switching From Paper Catalogs to E-Catalogs
May 13th, 2008
HarperCollins announced plans on Monday to make their seasonal catalog listings available online only. Jane Friedman, president of HarperCollins, said “It’s such a waste of paper and so inefficient.” She said the switch would likely begin by summer ‘09 and take place slowly. About 100,000 catalogs are sent out for each publishing season: summer, winter, [...]