Comag Marketing Group, LLC » Oprah Winfrey

Oprah Biography Due Out This Spring

Jennifer — Fri, 22 Jan 2010 15:41:54 +0000

Crown Publishing Group will publish a biography of Oprah Winfrey by Kitty Kelley, biographer of the rich and famous. Oprah did not participate in the book, which will be released April 13th. CNN.com Jan. 22, 2010

Oprah Celebrates 10th Anniversary of O with NYC Bash

Jennifer — Tue, 12 Jan 2010 15:59:15 +0000

Live Your Best Life Weekend, May 7-9, will include seminars with O magazine editors and events with Ms. Winfrey, herself. People Jan. 11, 2010

Oprah Announces End of TV Show in 2011

Jennifer — Fri, 20 Nov 2009 19:05:54 +0000

Reports suggest that she likely will concentrate her efforts on OWN, her nascent cable television network. The New York Times Nov. 21, 2009

Oprah and Ellen Join Forces in December…

Jennifer — Tue, 10 Nov 2009 21:28:01 +0000

What Batman and Robin are to crime-fighting…

And Lennon and McCartney are to song-writing…

Oprah and Ellen are to connecting with women.

There’s no one better and now, for the first time, this publicity “Dream Team” is joining forces to make the December issue of O its all-time biggest seller! Ellen has already dressed up as an Oprah magazine during her Halloween Spooktacular show. She appeared on the Oprah show November 9th, and she will be giving regular, newsstand sales updates for the December issue on her own television program for the issue’s full on-sale period.

Best of all, this “Perfect Publicity Storm” will whip up sales of an issue that really delivers the goods. December showcases 46 must-have gifts in a variety of price ranges, and all grouped by categories like smart, delicious, romantic and unexpected. Plus, in keeping with the spirit of the season, December also offers readers the chance to win the entire 46-item gift guide! There will be 11 winners, and a 12th Grand Prize Winner will take home the complete gift guide, plus tickets to the Oprah and Ellen TV shows (including airfare, hotel, etc).

Please prepare for high-volume sales of the December issue of O: The Oprah Magazine. Proceed with caution. We don’t fully understand what will happen when this multi-platform publicity juggernaut is unleashed.

(A two-page flyer containing the information above is available here in .pdf format.)

Oprah Shares O Magazine Cover with First Lady

Jennifer — Fri, 06 Mar 2009 17:51:59 +0000

A Hearst Magazines press release about the first-ever cover of The Oprah Magazine featuring someone in addition to Oprah, herself, is included below in its entirety.

April cover revealed on today’s Oprah Winfrey Show

OPRAH WINFREY SHARES THE COVER OF O, THE OPRAH MAGAZINE WITH MICHELLE OBAMA

A FIRST AFTER 105 ISSUES, OBAMA APPEARS WITH WINFREY IN

PHOTO TAKEN DURING INTIMATE WHITE HOUSE INTERVIEW

For the first time in nine years, Oprah Winfrey shares the cover of her best-selling magazine with another big “O:” First Lady Michelle Obama. Inside, the pair talk about everything from the joys of White House pie to Obama’s decorating philosophy and how she hopes to use “one of the best jobs in the world” to help women transform their lives. The April issue of O, The Oprah Magazine hits newsstands on March 17th. Oprah will discuss the interview in depth with O editor-at-large Gayle King on Tuesday, March 10 at 1 PM EST on the new SIRIUS (channel 195) XM (channel 156) Oprah Radio O Magazine Show.

“Say what you will about books—people do judge a magazine by its cover, which is why it’s important to me to keep the cover of this one looking fresh,” says Oprah. “And right now nothing—and I mean nothing—is fresher than the family that moved into the White House in January, sparking a national spirit of renewal the likes of which I’ve never seen.”

The O Interview Facts

Oprah’s interview with Michelle Obama on February 17 was the first to take place in the White House.
The First Lady gave Oprah a personal tour of the White House grounds including the Jacqueline Kennedy Gardens, the East Colonnade, The Truman Balcony and the Yellow Oval Room (part of the First Family’s private residence, where the interview took place).
Photographer Bruce Weber, shooting for the magazine for the first time, captures relaxed, real “moments” in the conversation.
Fashion facts: Michelle Obama wears a Michael Kors dress and Dear Cashmere cardigan. Oprah wears a dress by Rachel Roy New York.

Michelle Obama Interview Highlights:

On her first weekend in the White House after the inauguration:

“Well, we still had family here, so it was almost like a wedding. A huge, very complicated wedding. The last visitors didn’t leave until Sunday. And then the first Monday was kind of weird. You know: Now we live here, and Barack is getting up and going to work, and it’s just us. This is our home now.”

On her decorating philosophy:

“It will reflect our family. I want comfortable sofas, I want art that reflects contemporary and traditional, I want to bring in new American artisans,” she adds, “and you’ve got to be able to make a fort with the sofa pillows! Everything must be fort-worthy.”

On her vision for the White House:

“It’s a beautiful home. When you go out and come back, especially at night, with all the white lights on–it’s just beautiful. We feel privileged, and we feel a responsibility to make it feel like the people’s house. We have the good fortune of being able to sleep here, but this house belongs to America”

On What She Knows For Sure:

“I know that all I can do is be the best me that I can. And live life with some gusto. Giving back is a big part of that. How am I going to share this experience with the American people? I‘m always thinking about that.”

On keeping up with friends:

That’s the thing about being the First Lady: You try to catch your friends up on what’s happening in your life, and they’re like, ‘We know – we read it in the paper.”

How Malia and Sasha now know dad’s home:

“Once someone on my staff e-mailed to tell me that the president was on his way. But you could already hear the helicopter, so it was like, well, no kidding.”

“The girls don’t move. I’m like, ‘You want to see Daddy landing in the helicopter?’ ‘No, that’s okay. We already saw it.’”

O, The Oprah Magazine April cover image is attached. Visit www.oprah.com/michelle-obama

for additional information and pick up the April issue of O, The Oprah Magazine which hits newsstands on March 17th for the full interview and photos.

# # #

Sara Crabbe

Senior Manager, Public Relations

Hearst Magazines

212-649-2581

646-295-3606 (c)

scrabbe@hearst.com

Coming: An Oprah-less Cover of ‘O’ Magazine

Jennifer — Thu, 21 Aug 2008 13:57:08 +0000

Oprah Winfrey has reportedly directed editors of O: The Oprah Magazine to plan for covers without her in six months time. The star, who has appeared on every cover since the monthly’s launch in 2000, apparently wants to take a break from the photo shoots. The New York Post (Aug. 21, 2008)

Oprah Will Not Share Stage with Obama in Denver

Jennifer — Thu, 14 Aug 2008 18:13:40 +0000

Oprah Winfrey is not expected to introduce Barack Obama or take any other leading role, at this month’s Democratic National Convention in Denver, either because she doesn’t want to steal the spotlight (the idea advanced by Oprah associate Gayle King) or because her TV ratings suffered from her very public support of Obama in the primaries (the idea advanced by LAT blogger Andrew Malcolm). The Los Angeles Times (Aug. 14, 2008)

Does “Ship of Oprah” Face a Headwind?

Jennifer — Mon, 26 May 2008 02:48:14 +0000

She’s not taking on water, but Oprah appears to be sailing into, perhaps, a touch of foul weather. That any of the multifarious enterprises Oprah Winfrey captains isn’t doing stupendously well is news, so here is the NYT’s take on what dips in audience numbers for Oprah’s daytime TV show and magazine may mean for the “Queen of All Media.” (Incidentally, the daytime TV talker nipping at Oprah’s heels, Dr. Phil, has an audience one third smaller than hers, and — oh, by the way — was first given a TV platform by Oprah, herself.) The New York Times (May 26, 2008)

Oprah Magazine Editor Steps Down

Jennifer — Fri, 11 Apr 2008 21:27:44 +0000

Amy Gross leaves after a highly successful, eight-year run at the helm of what is believed to be Hearst’s second most profitable magazine. When asked about her future plans, she said, “I plan to go on retreats … I’m not jealous of anything or anybody except people who go on retreats.” The New York Post (Apr. 11, 2008)

P&G Taps Oprah and Salma Heyek for Pampers Vaccine Promotion

Jennifer — Tue, 08 Apr 2008 15:14:00 +0000

In what may be P&G’s biggest public-relations ad play ever, the CPG giant will donate one tetanus shot to an expectant mother for each package of specially marked Pampers diapers sold in August. Yesterday, Oprah Winfrey announced the Unicef campaign on television show, along with Salma Heyek, who is spokesperson for the effort. The star power provided by such a prominent African-American woman and Hispanic-American are thought to be especially valuable to Pampers because women from these demographics account for 40% of births in the U.S., and they have been underrepresentated among buyers of Pampers. An advertising campaign in support of the effort breaks next Monday. Crain’s Chicago Business (Apr. 7, 2008)