This March, eMagazines, a spinoff of Valuemags.com is set to launch a one stop shop for digital magazines that will integrate with all platforms and allow customers to shop, browse and purchase single copies. The incomplete line up includes magazines from Hearst, Bonnier Corp., Advanstar, Meredith and Nylon. Foliomag.com (Feb. 18, 2009)
Women’s Health has recently launched Fit Coach, a pay for content online title focusing on fitness and nutrition. With the $3.50 per week charge, subscribers will have access to custom fitness and nutrition goals, customizable workouts, meal plans, a calorie tracker, and social networking tools.Folio (June 26, 2008)
Nielsen Business Media is planning to launch a digital “eco” spin-off of one of its titles called “ecoimpressions,” a quarterly that will be “devoted to information and education on eco-friendly products and sustainable practices in the decorated apparel and promotional products industries.” The company says that launching a digital publication is not only an effective [...]
At this point in the year, it could go either way. “It will bode well for some other media, and whether that winds up being print or online, I don’t know,” said Roberta Garfinkle, senior vp, director, print strategy, TargetCast. “The beauty of print is that they never run out of inventory.” Weeklies and fourth-quarter [...]
U.S. News & World Report will be dropping to a biweekly frequency starting in 2009, ceding its troubled category to larger rivals Time and Newsweek. With the decline of their print editions, the newsweeklies are putting a lot of stock in their websites, as they expect their audience to grow due to the instant updates [...]
Paid for online news is not only possible but is also a credible business model says Nikesh Arora, the vice president of Google UK. He says that despite the large amounts of news content available online, if the right unique content is created, the market can achieve a level of monetization. While [...]
International Data Group, the tech publisher of PC World, Macworld and CIO converted one of its flagships, InfoWorld, to online-only a year ago and has seen its business improve ever since. Now even the glossy, long-format-edit CIO — for Chief Information Officer — pursues an “online-first” strategy, even though the company expects the print version [...]
The headwinds against paid web content are strong — the NYT recently canned the practice and Rupert Murdoch is considering doing the same thing at the WSJ — but Consumer Reports is making a go of it. Total print circulation and single copy sales have also grown since 2004: total circ up by 400,000 to 4.3 million units per month [...]
Like the automotive, financial services and pharmaceutical industries before them, consumer packaged goods marketers have turned bullish on internet advertising. The $432 million in online advertising spent in the first half of the year represents a 40% increase over last year’s $310 million — and projections call for double-digit percentage annual growth rates through 2011. eMarketer [...]
In the second and third quarters, the growth of online advertising at Gannett, Tribune, E.W. Scripps and other major newspaper companies slowed dramatically. Poynter Online (Nov. 12, 2007)