At this point in the year, it could go either way. “It will bode well for some other media, and whether that winds up being print or online, I don’t know,” said Roberta Garfinkle, senior vp, director, print strategy, TargetCast. “The beauty of print is that they never run out of inventory.” Weeklies and fourth-quarter [...]
The WSJ takes a look at what has brought about the need for Newsweek to shed some 20% of its staff this week. Time magazine made large cuts last year. “While circulation for both Newsweek and Time has remained flat, at around 3.1 million and 4 million per issue, respectively, the number of advertising pages [...]
Time, Newsweek and U.S. News & World Report all made changes last year, and seem to be carving out slightly diferent niches within the category. Time is offering more opinion, for instance, while U.S. News & World Report is upping its “news-you-can-use” service offerings. The Pew Research Center’s Project for Excellence in Journalism takes note of [...]
While focusing on sales gains among the celebrity news titles, the NYT also notes that the sales of newsweeklies held firm in 2007. Time’s circ declined early in the year, due in part to a price increase and new marketing strategy, but then held steady at 3.3 million. Total circ for Newsweek and U.S. News & World Report were [...]