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Magazine Tumblrs Creating Buzz

Kim — Fri, 27 May 2011 16:03:13 +0000

Tumblr, a rapidly maturing microblogging platform recently passed 250 million page views per day. There are currently at least 61 publications active on the platform, including Newsweek, GQ, The Atlantic, Vanity Fair, The Economist, and the most followed, Vogue. These publications use Tumblr as a behind-the-scenes look at the magazine, an outlet for voicing opinions that may be too feisty for the publication itself.

Newsweek has used Tumblr to defend the publication’s sale and subsequent newsroom turnover. GQ uses Tumblr to point out impressive features in the latest print production and thinks it helps show that the magazine goes beyond fashion. However, when magazines fail to utilize the platform on an interactive level and simply as an RSS feed, as was the case for People magazine, their Tumblr fails to take off.

Tumblrs are helping create buzz around magazines and hence, attracting new readership. The Atlantic believes Tumblr has been really useful in attracting a younger audience than their website. “There are plenty of incredibly thoughtful, intelligent, creative people that publish in new media, and Tumblr as a platform tends to attract creative types; as a result, it’s been a great source for really brave thinking and brave ideas…” said Jared Keller of The Atlantic.

Business Insider (5/25/11)

A Still-Struggling Newsweek Shows Signs of Life

Jennifer — Sun, 15 Nov 2009 20:03:00 +0000

Cost-cutting and price increases have helped Newsweek reduce its operating loss this year — and readers seem to like the editorial makeover overseen by editor John Meacham. The New York Times Nov. 15, 2009

‘Newsweek’ Declares Recession Over … But Road to Recovery Will Be Long and Hard

Jennifer — Mon, 27 Jul 2009 14:27:02 +0000

Several signs indicate that the recession may be over, but in a lengthy piece, Newsweek suggests that the recovery may not feel like much of a recovery for a very long time. Newsweek July 25, 2009

Newsweek to Skip Another Issue in August

Jennifer — Wed, 17 Jun 2009 17:50:01 +0000

The “weekly” will publish a second double issues in August, in addition to one around the 4th of July and another at Christmas-time, as a cost-cutting measure in the face of the depressed ad climate. The move comes less than a month after the publication’s switch from its “remedial news” format to more columns and narrative features. The Wall Street Journal June 17, 2009 Paid subscription may be required.

Newsweek Forsakes Mass Market in Re-Design

Jennifer — Fri, 17 Apr 2009 14:29:22 +0000

The printed magazine will be less topical and more focuses on in-depth reporting and commentary, while the website will aggregate news even from competing sources. The changes are meant to re-position the product as a competitor to The Economist and The New Yorker, upscale products that have not suffered as badly from the advertising downturn. The Financial Times Apr. 16, 2009

Newsweek Gets a Makeover

Jennifer — Mon, 09 Feb 2009 15:57:46 +0000

With changing times and the rough economy you can call it the Extreme Makeover of magazines. Newsweek’s Editor Jon Meacham said “If we don’t have something original to say, we won’t. The drill of chasing the week’s news to add a couple of hard-fought new details is not sustainable.” Newsweek is finally doing something about this.

The introduction of a new design, smaller format, heavier paper are all part of the plan to revamp Newsweek. Shifts in content, targeting to an affluent readership, lower costs for printing, distribution and marketing are also among the many things that will be changing. New York Times (Feb. 8, 2009)

WPC’s First Half Income Down From Last Year

Greg — Tue, 05 Aug 2008 13:24:05 +0000

The Washington Post Company, parent company of Newsweek magazine, reported a first half net income of $36.5 million, down 73 percent from $133.2 million during the same period in 2007. However, revenue was $2.1 billion, up 7 percent from the same period last year. Folio (August 1, 2008)

Newsweek Publisher Leaves Magazine

Greg — Thu, 17 Jul 2008 13:25:24 +0000

Greg Osberg, the president and worldwide publisher of Newsweek, is leaving the company in the early fall. Osberg said, “I’ve made it no secret that I have a passion for the digital space and I’ve always wanted to return there.” While no successor has been named yet, Jon Meacham, the magazine’s editor, is the early front runner. Folio (July 16, 2008)

‘Fake Steve Jobs’ Makes His Final Blog Post

Greg — Thu, 10 Jul 2008 13:49:30 +0000

Daniel Lyons, the former Forbes magazine journalist and writer of the blog The Secret Diary of Steve Jobs, made his final blog entry on Wednesday. Lyons stated that he had grown tired of his fictional creation, but more importantly did not want to be making fun of a real person whose health is in jeopardy. Lyons is now a technology columnist at Newsweek. NY Times (July 10, 2008)

Dan Lyons — “Fake Steve Jobs” — Set to Join Newsweek

Greg — Fri, 13 Jun 2008 15:04:33 +0000

Dan Lyons, the veteran Forbes tech editor who blogs under the pseudonym “Fake Steve Jobs” has been lured away and hired by Newsweek. Lyons is the first significant hire since the massive layoffs by Newsweek and will take over as the tech editor. Lyons will officially join Newsweek on Aug. 1 and his alter ego, “Fake Steve Jobs” will come with him and blog in some capacity. NY Times (June 13, 2008)