Comag Marketing Group

Check out this video of a spoken poem about the power and importance of print.  LinkedIn (Mar. 26, 2012)

The Audit Bureau of Circulations has announced that it will reduce audit costs by almost half for some U.S. and Canadian newspapers, while freezing the costs of others. This comes as a result of the newspaper industry’s recent struggle to generate revenue. These reductions could be seen as early as November. Folio (July 20, 2008)

An extensive report published by Fitch Ratings indicated that U.S. consumer magazines continue to struggle in the weakening economy, but are positioned to fair better than newspapers.  Folio (July 10, 2008)

Newspaper and magazine advertisments have been given top ratings for advertising formats.
PPA UK

The first quarter of national magazine advertising spending was not kind to the publishers, as it dropped 1.3 percent from the same period last year according to Nielson Company’s Monitor–Plus information service. B-to-B advertising also declined 6.1 percent. This is all while Sunday supplements made significant gains, a 19.2 percent increase over last year. Folio [...]

Wal-Mart.com has recently launched a new section to their website called Wal-Mart Classifieds and it could be exactly what local newspapers need to compete with Craigslist.com. Unlike Craiglist, searches on Wal-Mart Classified will reveal ads and listings from a wide array of sources, including local newspapers that make themselves available to Wal-Mart’s network. Local newspapers [...]

Rupert Murcoch’s News Corporation has struck a tentative $580 million deal to purchase Newsday from the Tribune Company.  If not out-done by other bidders and if regulators approve it, the purchase would give News Corp. three New York newspapers and three of the top-ten-circulated dailies in the U.S.  The New York Times  (Apr. 23, 2008)

For years we have been hearing that print is dead.  Apparently, Scarborough Research finds that this has been a great exaggeration.  The newspaper audience ratings service found that readership hasn’t necessarily declined all that dramatically, but it has simply shifted from print viewing to online viewing.Â
Gary Meo, senior VP, print and digital services of Scarborough Research [...]

Last year started badly and ended worse and now large staff reductions at the country’s newspapers is barely noticed outside of the markets directly affected.  In 2007, print and online ad revenue fell by 7%, industry-wide.  Circulation has declined each year since 2003, with some major dailies losing up to 40% of their circ in just the last few years.  [...]

McClatchy is revamping the commission structure for its ad sales staff to better revard online sales, but the newspaper industry did not capitalize on their strong, home-town connections to lock up big shares of local (and especially smaller firm) advertising on the web. Today, pure-play internet companies have the biggest share of the local online [...]