Comag Marketing Group, LLC » National Geographic http://www.i-cmg.com Single copy sales strategies and supply chain solutions for the world’s leading magazines Wed, 11 Jan 2012 19:50:11 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 National Geographic to Launch a Record Label http://www.i-cmg.com/index.php/national-geographic-to-launch-a-record-label/ http://www.i-cmg.com/index.php/national-geographic-to-launch-a-record-label/#comments Wed, 28 Jan 2009 15:35:25 +0000 Jennifer http://www.i-cmg.com/?p=2122 The new record label Nat Geo Music will record, release and promote modern music from around the globe, the music will be distributed globally through a variety of distribution partners. Foliomag.com (Jan. 27, 2009)

]]> http://www.i-cmg.com/index.php/national-geographic-to-launch-a-record-label/feed/ 0 Magazines Boosting Website Views with Interactive Online Games http://www.i-cmg.com/index.php/magazines-boosting-website-views-with-interactive-online-games/ http://www.i-cmg.com/index.php/magazines-boosting-website-views-with-interactive-online-games/#comments Thu, 27 Mar 2008 20:19:38 +0000 Kim http://www.i-cmg.com/newsshare/?p=703 Publisher and editors are realizing that to keep magazines afloat they need to hook viewers onto their websites.  National Geographic and BusinessWeek are a few who are utilizing interactive applications such as online games and puzzles to increase the amount of time viewers spend on their page.  It has been estimated that the average page is viewed for a mere 11 seconds.  So it is hopeful that the introduction of online games will keep the viewer on the page longer.  Folio (Mar. 27, 2008)

]]> http://www.i-cmg.com/index.php/magazines-boosting-website-views-with-interactive-online-games/feed/ 0 The National Lampoon to Parody National Geographic http://www.i-cmg.com/index.php/the-national-lampoon-to-parody-national-geographic/ http://www.i-cmg.com/index.php/the-national-lampoon-to-parody-national-geographic/#comments Thu, 06 Mar 2008 16:56:11 +0000 Jennifer http://www.i-cmg.com/newsshare/?p=588 Hayes Davenport and Ross Arbes, co-editors at The National Lampoon, brazenly reveal their diabolical plan to so bismirch the National Geographic brand with their parody that the real magazine will be forced out of business.  The NatGeo parody goes on-sale on April Fool’s Day, naturally.  (And the fate of the National Geographic Society?  Time will tell…)  Forbes  (Mar. 6, 2008)

]]> http://www.i-cmg.com/index.php/the-national-lampoon-to-parody-national-geographic/feed/ 0 Most Notable Magazine Launches of the Year http://www.i-cmg.com/index.php/most-notable-magazine-launches-of-the-year/ http://www.i-cmg.com/index.php/most-notable-magazine-launches-of-the-year/#comments Thu, 20 Dec 2007 18:14:34 +0000 Kim http://www.i-cmg.com/newsshare/?p=249 MinOnline organized a list of the top magazine launches of 2007.  Conde Nast’s Portfolio, National Geographic’s Little Kids, Garden and Gun, Forbes Life Executive Woman, Highlights High Five, Hip Hop Weekly, Jewish Living, Outside’s Go, and Science Illustrated are all high on the 17-titled list.  The number 1 most notable magazine launch was Bond, a relationship magazine.  The website also noted Portfolio’s David Carey as the top publisher.  Check out MinOnline’s review and list of the most notable magazine launches of 2007. (Dec. 17, 2007)

]]> http://www.i-cmg.com/index.php/most-notable-magazine-launches-of-the-year/feed/ 0 Fewer Audited Titles Helping to Relieve the Over-Circulated Consumer Magazine Industry http://www.i-cmg.com/index.php/fewer-audited-titles-helping-to-relieve-the-over-circulated-consumer-magazine-industry/ http://www.i-cmg.com/index.php/fewer-audited-titles-helping-to-relieve-the-over-circulated-consumer-magazine-industry/#comments Sat, 03 Nov 2007 20:40:16 +0000 Jennifer http://www.i-cmg.com/newslink/?p=30 Looking at the first half ABC numbers, Baird Davis notes the newsstand to subscription source ratio dropped to a new low of 17.2 percent.  But he saw some good news in the overall circulation picture.  Sales losses resulting from a 13 percent decline in the number of audited titles have been largely made up for by an increase in the average circ of surviving titles — from 467,000 to 491,000 — bringing some stability to the industry.   Click below for snapshot analyses of the circulation strategies for the ten biggest publishers.

Circulation Management (Nov. 2, 2007)

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