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MPA and PBAA Announce Joint Conference in 2010

Jennifer — Thu, 10 Dec 2009 16:04:23 +0000

The two trade associations today announced that they will collaborate on a combined conference for the magazine single copy sales channel next year. Called Retail Marketplace 2010, the event will be held next June 28-30, at the Marriott Boston Copley Place Hotel. This new meeting — intended to repeat annually — will welcome “…all channel partners within the retail supply chain for publications, including publishers, consumer marketers, retailers, national distributors, wholesalers and industry service providers.” The joint press release can be seen on the MPA’s website here or the PBAA’s website here.

MPA Partnering with Google May 14th

Jennifer — Tue, 10 Feb 2009 14:54:14 +0000

The companion conference called “Magazines 24/7: Navigating the New Reality” (called Magazines 24/7:Google Day NY for short) will take place May 14th and will be held at Google’s New York Offices. Topics include: how to maximize your revenue with your website, growing your digital audience and new opportunities for selling subscriptions online. MPA BLOG (Feb. 9, 2009)

Attendance Down at AMC in San Francisco

Jennifer — Wed, 08 Oct 2008 20:30:28 +0000

Some 450 magazine movers and shakers made their way out to the City by the Bay for this year’s American Magazine Conference, down about 14% from last year. The NYP’s Keith Kelly thinks that the MPA may have gone overboard with the austerity program. The non-resort venue (The St. Francis) does not have a swimming pool and the few alcoholic drinks at one evening function were decidely sub-standard. Source link includes winners of some of the ASME Best Cover awards bestowed at the event. The New York Post (Oct. 8, 2008)

MPA Launches New Ad Campaign for Mags

Jennifer — Tue, 09 Sep 2008 20:05:55 +0000

Dubbed “Under the Infulence of Magazines,” the playful campaign makes hay about the “strong” role magazines play in influencing consumer purchasing behavior. Readers are invited to learn more at microsite www.magfacts.org. Folio: (Sept. 8, 2008)

MPA to Test Retail Discount Promotion

Jennifer — Wed, 20 Aug 2008 17:36:06 +0000

Tomorrow the Magazine Publishers of America will begin testing a retail promotion that rewards purchasers of two or more magazines in Meijer stores in five midwestern states with a $2 discount on their next purchase at the store. Folio: (Aug. 18, 2008)

MPA Redesigns Web Site

Kim — Fri, 25 Jul 2008 18:48:07 +0000

The consumer magazine industry association Magazine Publishers of America redesigned and relaunched its site last week. Most prominent is the new navigational format, which went from top-of-page navigation to left-margin navigation. Additionally, the site now offers RSS functionality and a “community” page, which has links to MPA groups and content on Facebook, LinkedIn and YouTube. MPA president and CEO, Nina Link, said, “We redesigned the site not only to increase online engagement with our various constituents but to also better take advantage of technological advances in the digital space.” Traffic to the site averages about 200,000 unique visitor sessions per month and varies according to what’s going on in the industry. More social networking will soon be added. Folio (July 23, 2008)

MPA Launches Initiative For Audience Based Metrics

Jennifer — Tue, 11 Mar 2008 13:42:57 +0000

The Magazine Publishers of America has announced a major initiative aimed at improving its measurement of magazine audiences. In an era where advertisers receive immediate measures from the web and overnight viewership of television, the MPA plan includes a proposal for new audience-based metrics that count “exposure,” “engagement” and “action-taking” as a result of advertising. The MPA also wants to increase the speed of reporting this data – six to eight weeks from distribution date for weeklies, and eight to 12 weeks for monthly titles. FOLIO (Mar. 10, 2008)

Magazine Industry to Honor Jack Kliger and Tina Brown

Jennifer — Mon, 28 Jan 2008 21:52:03 +0000

On January 30th, Jack Kliger, currently ceo of HFM US, will receive the Magazine Publishers of America’s Henry Johnson Fisher Award for lifetime achievement and celebrated editor Tina Brown will be inducted into the American Society of Magazine Editors’ Hall of Fame. Brown opined that the web has made magazine editing a tougher job these days, while the sixty-year-old Kliger quipped that he greatly appreciated the “…recognition at [his] midcareer point.” MediaWeek (Jan. 28, 200)

MPA Chairman John Griffin Says Mags Must Continue to Improve Audience Measurement to Compete with New Media

Jennifer — Fri, 18 Jan 2008 15:44:18 +0000

Speaking at the University Club in NYC Wednesday, the new chairman of the Magazine Publishers of America and president of National Geographic’s Magazine Group said magazines must adapt to effectively compete with new content providers — on the web and elsewhere. In particular, the industry should redouble efforts to more precisely measure its products’ audience sizes, characteristics, and engagement levels so as to come closer to the rapid reporting common in new media. Last year’s issue-specific readership study by Mediamark Research and Intelligence and the Audit Bureau of Circulation’s “Rapid Report” feature are steps in the right direction. To be avoided: paid online content. As trends in the newspaper industry demonstrate, the tide has turned the other way. MediaDailyNews (Jan. 17, 2008)

Magazine Ad Pages Dip Slightly in 2007

Jennifer — Wed, 16 Jan 2008 18:55:54 +0000

According to 2007 year-end report issued by the Publishers Information Bureau (PIB), advertising pages declined 0.6% from 2006 to 2007. MPA chief marketing officer Ellen Oppenheim characterized the performance as relatively good news in light of reduced ad budgets and general economic conditions. Celebrity weeklies were up, newsweeklies were down, and two magazines turned in particularly noteworthy performances. Every Day with Rachael Ray recorded $78.3 million in PIB ad revenue for the year — a 283% increase over 2006. Recently-sold TV Guide also turned in a strong performance, up 34% in terms of revenue and 23% in pages. Folio: (Jan. 16, 2008)