Need hard evidence pointing towards the vitality of magazines? MPA has updated their catchy video from 2009 to showcase magazines today. Research shows surprising figures about how much of an influence magazines and print advertising actually have on us. 92% of U.S. adults read magazines and they actually enjoy the advertisements, instead of paying [...]
The two trade associations today announced that they will collaborate on a combined conference for the magazine single copy sales channel next year. Called Retail Marketplace 2010, the event will be held next June 28-30, at the Marriott Boston Copley Place Hotel. This new meeting — intended to repeat annually — will welcome “…all channel [...]
The companion conference called “Magazines 24/7: Navigating the New Reality” (called Magazines 24/7:Google Day NY for short) will take place May 14th and will be held at Google’s New York Offices. Topics include: how to maximize your revenue with your website, growing your digital audience and new opportunities for selling subscriptions online. MPA BLOG (Feb. [...]
Some 450 magazine movers and shakers made their way out to the City by the Bay for this year’s American Magazine Conference, down about 14% from last year. The NYP’s Keith Kelly thinks that the MPA may have gone overboard with the austerity program. The non-resort venue (The St. Francis) does not have a swimming [...]
Dubbed “Under the Infulence of Magazines,” the playful campaign makes hay about the “strong” role magazines play in influencing consumer purchasing behavior. Readers are invited to learn more at microsite www.magfacts.org. Folio: (Sept. 8, 2008)
Tomorrow the Magazine Publishers of America will begin testing a retail promotion that rewards purchasers of two or more magazines in Meijer stores in five midwestern states with a $2 discount on their next purchase at the store. Folio: (Aug. 18, 2008)
The consumer magazine industry association Magazine Publishers of America redesigned and relaunched its site last week. Most prominent is the new navigational format, which went from top-of-page navigation to left-margin navigation. Additionally, the site now offers RSS functionality and a “community” page, which has links to MPA groups and content on Facebook, LinkedIn and YouTube. [...]
The Magazine Publishers of America has announced a major initiative aimed at improving its measurement of magazine audiences. In an era where advertisers receive immediate measures from the web and overnight viewership of television, the MPA plan includes a proposal for new audience-based metrics that count “exposure,” “engagement” and “action-taking” as a result of advertising. [...]
On January 30th, Jack Kliger, currently ceo of HFM US, will receive the Magazine Publishers of America’s Henry Johnson Fisher Award for lifetime achievement and celebrated editor Tina Brown will be inducted into the American Society of Magazine Editors’ Hall of Fame. Brown opined that the web has made magazine editing a tougher job these days, [...]
Speaking at the University Club in NYC Wednesday, the new chairman of the Magazine Publishers of America and president of National Geographic’s Magazine Group said magazines must adapt to effectively compete with new content providers — on the web and elsewhere. In particular, the industry should redouble efforts to more precisely measure its products’ audience sizes, [...]