Some 450 magazine movers and shakers made their way out to the City by the Bay for this year’s American Magazine Conference, down about 14% from last year. The NYP’s Keith Kelly thinks that the MPA may have gone overboard with the austerity program. The non-resort venue (The St. Francis) does not have a swimming [...]
Dubbed “Under the Infulence of Magazines,” the playful campaign makes hay about the “strong” role magazines play in influencing consumer purchasing behavior. Readers are invited to learn more at microsite www.magfacts.org. Folio: (Sept. 8, 2008)
Tomorrow the Magazine Publishers of America will begin testing a retail promotion that rewards purchasers of two or more magazines in Meijer stores in five midwestern states with a $2 discount on their next purchase at the store. Folio: (Aug. 18, 2008)
The consumer magazine industry association Magazine Publishers of America redesigned and relaunched its site last week. Most prominent is the new navigational format, which went from top-of-page navigation to left-margin navigation. Additionally, the site now offers RSS functionality and a “community” page, which has links to MPA groups and content on Facebook, LinkedIn and YouTube. [...]
The Magazine Publishers of America has announced a major initiative aimed at improving its measurement of magazine audiences. In an era where advertisers receive immediate measures from the web and overnight viewership of television, the MPA plan includes a proposal for new audience-based metrics that count “exposure,” “engagement” and “action-taking” as a result of advertising. [...]
On January 30th, Jack Kliger, currently ceo of HFM US, will receive the Magazine Publishers of America’s Henry Johnson Fisher Award for lifetime achievement and celebrated editor Tina Brown will be inducted into the American Society of Magazine Editors’ Hall of Fame. Brown opined that the web has made magazine editing a tougher job these days, [...]
Speaking at the University Club in NYC Wednesday, the new chairman of the Magazine Publishers of America and president of National Geographic’s Magazine Group said magazines must adapt to effectively compete with new content providers — on the web and elsewhere. In particular, the industry should redouble efforts to more precisely measure its products’ audience sizes, [...]
According to 2007 year-end report issued by the Publishers Information Bureau (PIB), advertising pages declined 0.6% from 2006 to 2007. MPA chief marketing officer Ellen Oppenheim characterized the performance as relatively good news in light of reduced ad budgets and general economic conditions. Celebrity weeklies were up, newsweeklies were down, and two magazines turned in [...]
An end-of-year list compiled by the MPA totaled 207 content-sharing, social networking and other web initiatives, compared to 155 in 2006. For the complete list of initiatives, visit: Magazine Publishers of America Folio: (Jan. 9, 2008)
Jordan Hoffner, head of premium content partnerships for YouTube, will serve as keynote speaker at the MPA’s fourth “Magazines 24/7″ digital conference, to be held February 27th in NYC. Magazine Publishers of America (Dec. 4, 2007)