Hershey to Up Marketing Investment by 20% This Year and Next
At an investment conference in New York yesterday, Hershey Co. ceo David West outlined the confectioner’s plans to take on the bohemoth that we arise from the combination of Mars Inc. and the Wm. Wrigley Co. in the coming months. Some observers think that reinvigorated marketing may not be enough, and that Hershey’s scant international [...]