Meredith’s EatingWell magazine will raise its rate base from 500,000 to 600,000 this Fall. This will mark the title’s second rate base increase this year! In January, Meredith upped the number from 350,000 to 500,000. The new rate base will represent a 71% increase from this time last year.
The publisher attributes the growth to being [...]
Ideactive, a new marketing services division of Condé Nast, will offer custom-content creative in print, digital, video and mobile platforms; web design and development; social media marketing and community development; and app development and mobile marketing, among other services. Lou Cona, who is Condé’s Chief Marketing Officer, will oversee the new division, with Janine Silvera [...]
A consortium of five large publishers — Time Inc., Conde Nast, Hearst Corporation, Meredith and News Corporation — today “…announced plans to build an industry-standard platform to present their work on the Web, phones and e-readers in a richer, more flexible and more lucrative form than is possible today.” The New York Times Dec. [...]
Projecting continued advertising weakness well into 2009, Meredith has closed its struggling shelter title Country Home and reduced its workforce by some 250 positions. The publisher is also relocating the creative functions of Parents.com, which is based in Manhattan, and ReadyMade, based in Berkeley, Calif., to the corporate headquarters in Des Moines, in an additional [...]
Hispanic Ventures, a division of the Meredith Corporation, is re-launching and re-branding Espera and 12 Meses, two of its Spanish-language parenting magazines. Espera, a magazine for expectant mothers, will be renamed Ser Padres Espera and will increase its annual circulation by 35% while upping its frequency to three times a year. 12 Meses, which focuses [...]
Mike LaFavore is quitting his job as editorial director of Meredith Corp.’s magazines, but has agreed to stay on until the end of the quarter. LaFavore sites not having that much fun as his reason for leaving and he hopes to get back to doing more editorial work in the future. MediaWeek (June 18, 2008)
Meredith Corporation announced that it is cutting 60 jobs and opting not to fill 60 open positions. Twenty of the layoffs are reported to come from the magazines business, but were described as “very selective.” The remainder of the layoffs are from the book and broadcasting division, but all of the cuts were [...]
Meredith Corporation has signed a multi-year agreement with Canadian media company Transcontinential Inc. to publish a French language edition of More in Canada. The two companies began publishing an English edition of the magazine in Canada last year. Des Moines Register (Mar. 17, 2008)
Speaking at the Folio: Publishing Summit in Miami this week, Meredith President Jack Griffin explained how his stable of mostly “white-bread” magazines, based in the Midwest, is downright adventurous in the way it does business today. Meredith has spent some $600 million in the past six years on launches, acquisitions and website build-outs. The results have been [...]
Meredith has cleared its ‘Better’ TV series to run on LIN TV Corp., Northwest Broadcasting and Fisher Communications stations, expanding distribution into 12 new, east and west coast markets. The hour-long series based on Better Homes & Gardens magazine allows stations to localize up to eight minutes of content. The program “…has grown into a strong generator of [...]