The first overseas edition of Martha Stewart Wedding launches in the Philippines in September, as a joint venture with Summit Media. Summit Media, a Manila-based media conglomerate, represents more than 23 titles, including the Philippine editions of Cosmopolitan, Marie Claire, Seventeen, FHM and Good Housekeeping. Women’s Wear Daily (July 2, 2008)
Although planning to wait until the tough advertising environment eases, Martha Stewart Living Omnimedia still intends to launch a magazine aimed at older woman, says chief creative officer Gael Towey. The working title for the magazine is M and a prototype has been produced. Women’s Wear Daily (June 20, 2008)
But is the eponymous founder, who still controls a 92% ownership stake, really willing to share the spotlight? The company met with representatives of a dozen personality-driven brands last year, including designers Cynthia Rowley and Jonathan Adler, but so far hasn’t consumated a deal. And MSLO could use an injection of new selling power in 2008. [...]
The January/February issue will be the last for the 400,000-circulation magazine. Some of Blueprint’s content will be folded into other MSLO magazines and Bluelines, the Blueprint blog, will continue online. Folio: WWD.com reports on a half-dozen job cuts, mostly in creative positions at MSLO. Women’s Wear Daily (Dec. 10, 2007)