At an investment conference in New York yesterday, Hershey Co. ceo David West outlined the confectioner’s plans to take on the bohemoth that we arise from the combination of Mars Inc. and the Wm. Wrigley Co. in the coming months. Some observers think that reinvigorated marketing may not be enough, and that Hershey’s scant international [...]
Beginning next month, chocolate lovers will be to order M&M’s personalized with their photograph and a custom message by visiting MyMMs.com. The announcement may have been the biggest hit at the National Confectioners Association All Candy Expo in Chicago this week. Brandweek (May 22, 2008)
Mars and Nestle have joined The Good Inside Cocoa Programme, which was established by the Dutch non-profit organisation Utz Certified to develop a traceability system for cocoa farmers in the Ivory Coast. The program aims to eliminate environmental and humanitarian problems such as child labour, deforestation and low salaries. But it will also help protect supply from the country, which along [...]