Ray-Ban And Marie Claire Launch New Billboard Ads
June 30th, 2008
Ray-Ban, in collaboration with Marie Claire magazine, is putting up five billboard ads in New York City that will debut on Tuesday for its new colored Wayfarers. The goal of the campaign is simply to attract young, female, trendsetters and each billboard is reportedly worth somewhere between $23,000 to $50,000, despite the artists who created [...]