Comag Marketing Group, LLC » Life & Style

Celeb Weeklies Racked Up Rate Base “Misses” in 2006

Jennifer — Fri, 25 Apr 2008 14:04:11 +0000

Audit reports for the celebrity weekly magazines are now available for calendar year 2006, and most missed their numbers surprisingly often. The shortfalls were small and one publisher described the practice as more are than science. People bucked the trend with a squeaky-clean audit report. The New York Post (Apr. 23, 2008)

Demand for Celebrity Magazines Falling

Kim — Wed, 12 Mar 2008 19:18:42 +0000

Bauer Publishing, which In Touch and Life & Style magazines, reported diminishing numbers in circulation. In Touch failed to meet its 1 million-rate base by 12.8% with the Jan. 14th issue and by 1.1% with the Jan. 28th issue. And Life & Style failed to meet its 550,000-rate base by 7.8% Jan. 21st and 7.6% Jan 28th. MediaWeek (Mar. 12, 2008)

Ex-Life & Style Editor to Launch CoverAwards.com

Kim — Wed, 02 Jan 2008 17:56:27 +0000

Mark Pasetsky, the former editor of Life & Style, has plans to launch a new online website dedicated to the evaluation of magazine and newspaper covers. Coverawards.com is set to launch in the first quarter of 2008. Readers will also be able to submit their own comments. Pasetsky says the new website will provide the chance for editors and publishers to get real-time feedback on covers after they appear in newsstands, which he believes will be a great resource for them. The website will primarily focus on celebrity weeklies, but Pasetsky says he will be open to other covers as well. MediaWeek (12/31/07).

Sales of Bauer Weeklies Rebound

Jennifer — Mon, 10 Dec 2007 21:51:16 +0000

Unit sales of In Touch and Life & Style, both of which raised their cover prices by 50% to $2.99, have rebounded from their initial, 25%-plus drop. Before the price increase, newsstand unit sales of In Touch were 1.3 million, and those of its sister pub almost three quarters of a million. TNSC reviewed POS sales data for In Touch in a sample of major supermarket chains and found that the fifth issue after the price hike was down from pre-price-hike issues by a single percentage point. John Harrington concludes the news item, writing, “It is too early for a definitive judgment of Bauer’s decision [to increase cover prices], but there are signs that newsstand’s reputation of being price-increase friendly is still intact. That news will be welcomed by everyone in the magazine distribution channel, even Bauer’s competitors, and especially by wholesalers, who not only will see more revenue, but keep a bigger share of it, since Bauer’s price hikes were, reportedly, accompanied by improved discounts.” The New Single Copy Subscription required; unavailable online. (Dec. 10, 2007)

Bauer Weeklies’ Sales Slip After 50% Price Hikes

Jennifer — Mon, 26 Nov 2007 15:04:58 +0000

Bauer execs acknowledge that In Touch and Life & Style may both be forced to lower their rate bases next year. Sales of the latter title dropped to as low as 450,000 on a recent issue. The New York Post (Nov. 23, 2007)