Not Just a Stunt, Welch’s “Lickable” Mag Ads Work!
June 2nd, 2008
Besides garnering millions in free publicity (some of it courtesy of Diane Sawyer and Al Roker), the two-page spread for Welch’s Grape Juice featuring “Peel ‘n Taste” flavor strips that appeared in the February 18th People magazine is scoring well as an advertisement, itself. A study by Starch Communications, commissioned by Time Inc., found that 70% [...]