Todd Anderman, Senior Vice President of Hachette Filipacchi Media’s interactive division, announced last week that the company would re-launch all of its websites by the end of the year. He said the sites would emphasize new applications to encourage user involvement like a recipe finder, car buying tools, and links to other sites. Woman’s Day [...]
McMurray is getting set to launch 6, a magazine aimed at households with an average net worth of $25 million. The title, 6, refers to six important “passion points” which include wealth, style, travel, design, body and health. The magazine will debut in in November 2008 with 100,000 copies being put into circulation. Folio [...]
Although planning to wait until the tough advertising environment eases, Martha Stewart Living Omnimedia still intends to launch a magazine aimed at older woman, says chief creative officer Gael Towey. The working title for the magazine is M and a prototype has been produced. Women’s Wear Daily (June 20, 2008)
The Audit Bureau of Circulations is getting set to re-launch its e-data center on June 9 complete with enhanced functionability and custom report generation. This re-launch has been in the works since the ABC site was re-engineered last spring. The primary goal of the new e-data center is to provide “more valuable interaction with the [...]
The Washington Post plans on launching a new unit that will be responsible for creating and managing a series of Web-based magazines. The unit is called The Slate Group and hopes to develop its own audience through these web magazines and eventually move into other forms of media either on its own or through acquisitions. [...]
944 Media announced yesterday that it will be launching a new magazine called, 944 San Francisco, which will mark the seventh regional magazine for 944. CEO Marc Lotenberg says that 944 San Francisco “is unlike any of our current cities, and will ultimately give 944 magazine the opportunity to explore new avenues and [...]
New West Publishing LLC., which has produced the online magazine NewWest.net since 2005, today announced plans to begin publishing a quarterly in print — apparently to be sold by subscription. The New West (both the online and print versions) covers “…the big story of growth and change… in Colorado, Idaho, Montana, Utah, Wyoming, Washington and [...]
Eric Easter, chief of digital strategy at Johnson Publishing Company, suggests that small- and medium-sized businesses make up large pools of potential advertisers in most local markets, making print launches of local magazines a viable option. Folio: (Nov. 27, 2007)