Comag Marketing Group, LLC » Launch

BestYOU from Readers Digest Hits the Streets

Jennifer — Sat, 20 Dec 2008 19:40:11 +0000

The new offering from Reader’s Digest Association is here in CMG’s offices and — although we can’t be completely unbiased — we think it looks great! The slightly oversize format, beautiful photography and first-quality content of the Feb./March launch issue certainly make an impression. Now, with some help from our partners in the supply chain, we think BestYOU has a great chance of finding an audience. It covers health — not as aspiration — but as a very foundation of womens’ lives. And its holistic approach to the topic extends to beauty and positive thinking, in addition to diet and exercise … just the combination of topics for these challenging times. Look for it BestYOU, in oversize, 9″ by 10-7/8″ format, on newsstands in February and March.

Decline of new magazine launches in 2008

Jennifer — Thu, 18 Dec 2008 14:18:27 +0000

Foliomag.com reports the decline in print magazine launches over the past 2 years. (Dec. 16, 2008)

BestYOU from Reader’s Digest Hits the Streets

Jennifer — Mon, 06 Oct 2008 18:53:28 +0000

The new launch from Reader’s Digest Association is here in CMG’s offices and — although we can’t be completely unbiased — we think it looks great! The slightly oversize format, beautiful photography and first-quality content certainly make an impression. Now, with some help from our partners in the supply chain, we think BestYOU has a great chance of finding an audience. It covers health — not as aspiration — but as a very foundation of womens’ lives. And its holistic approach to the topic extends to beauty and positive thinking, in addition to diet and exercise … just the combination of topics for these challenging times. Look for it BestYOU, in oversize, 9″ by 10-7/8″ format, on newsstands in February.

ESPN Launches In Mexico

Greg — Wed, 09 Jul 2008 13:18:37 +0000

ESPN Publishing announced today that it will be launching ESPN The Magazine in Mexico, the company’s second international launch. This Mexican edition of ESPN The Magazine will initially print between 20,000 and 30,000 issues and the majority of its advertising will come from the local Mexican market. Folio (July 9, 2008)

Martha Stewart Takes Weddings Overseas

Jennifer — Wed, 02 Jul 2008 13:32:04 +0000

The first overseas edition of Martha Stewart Wedding launches in the Philippines in September, as a joint venture with Summit Media. Summit Media, a Manila-based media conglomerate, represents more than 23 titles, including the Philippine editions of Cosmopolitan, Marie Claire, Seventeen, FHM and Good Housekeeping. Women’s Wear Daily (July 2, 2008)

Vogue Living On Hold Til ‘09

Jennifer — Tue, 01 Jul 2008 14:14:47 +0000

Vogue Living, the shelter spin-off of Vogue, published a spring issue and had planned to publish a fall issue. However, a company spokesperson announced that while a Spring 2009 issue was still under consideration, the fall issue would not go forward in the current ad climate. Women’s Wear Daily (July 1, 2008)

Wired To Launch In UK

Greg — Mon, 30 Jun 2008 18:14:56 +0000

Condé Nast plans to launch a UK version of Wired magazine and its accompanying website sometime in the first half of next year. David Rowan, who will be the lead editor of the title, is very excited about the launch and had this to say: “When I got approached by the best magazine publisher in the world for the most exciting magazine – I thought ‘wow’.” Guardian (June 20, 2008)

Million Impossible Launching Online Entrepreneurial Magazine

Greg — Thu, 26 Jun 2008 14:04:11 +0000

Million Impossible announced it will be launching an on line entrepreneurial magazine site that has a confirmed release date of August 1, 2008. The likeliest name for the magazine is Million Impossible – Dreams to Reality and will feature articles written by successful entrepreneurs about business and lifestyle topics. PR Inside (June 26, 2008)

Diversity Magazine RiseUp Launches

Greg — Mon, 23 Jun 2008 13:56:05 +0000

A new weekly magazine called RiseUp, launched on Sunday with as many as 4.5 million copies inserted into Sunday newspapers. The magazine hopes to celebrate diversity and help people better understand the differences between cultures. In an interview, the publisher and executive editor Janice Ellis talks about her goals for the magazine. NewsWeek (June 18, 2008)

Hachette Filipacchi Re-Launching All Of Its Websites

Greg — Mon, 23 Jun 2008 13:31:29 +0000

Todd Anderman, Senior Vice President of Hachette Filipacchi Media’s interactive division, announced last week that the company would re-launch all of its websites by the end of the year. He said the sites would emphasize new applications to encourage user involvement like a recipe finder, car buying tools, and links to other sites. Woman’s Day is scheduled to be the first site to launch. MediaWeek (June 20, 2008)