The third issue includes features about retail sales opportunities for small and mid-size publishers, mag cover selection success strategies and the latest attempt at no-return, “firm” book sales. Rich Alleger, Rodale’s svp of retail sales, writes the cover package about retail sales opportunities. IPDA Newsstand Forum (May 2008)
The magazine industry must mobilize its resources to present a unified mesage about the newsstand to retailers with as much dedication as it brings to other areas, such as postal rate lobbying. That was the contention of Drew Wintemberg, executive vp of sales for Time/Warner Retail Sales & Marketing. Along with Jay Felts, senior vp of sales [...]
In the inaugural issue, IPDA president Jerry Lynch describes the e-newsletter as, “…a communications vehicle for all partners in the magazine and book distribution channels, from publisher through retailer, as we work together to address our challenges and leverage our strengths.” In the same introductory column, Lynch also announces plans for a mid-March, IPDA-sponsored meeting among to foster more [...]