New York magazine has achieved a 3.4% increase in single copy (newsstand) sales for the first half of 2008, even after raising its cover price by 20%. Lindsay Lohan, Hilary Clinton, and Eliot Spitzer were among some of the subjects used as featured stories that led to the strongest selling issues. Also, the number of [...]
Rodale increased its print advertising revenues 8.3% for the second quarter of the year compared to 2007. While advertising pages also increased, they only saw a slight gain of 0.5% compared to the second quarter of last year. While they may seem small, both of these increases should be viewed as extremely good news, given [...]
The Publishers Group of America is set to increase circulation of its newspaper food magazine Relish from 12 million to 15 million starting in January 2009. Relish launched in February 2006 as the largest ad-supported food magazine and has increased its circulation by three million each year since then. Even ad pages at Relish are [...]
WSJ.com has enjoyed a 94% increase in online traffic compared to June 2007, according to the company’s internal traffic numbers. The site had 16.2 million unique users this June, with total page views up 45% to 150 million. MediaWeek (June 2, 2008)
ZenithOptimedia, which is owned Publicis Groupe, has downgraded its growth forecast for advertising spending in the U.S. to 3.5 percent from its initial forecast of 4.1%. The company also predicts that global internet ad spending will grow 26.7 percent this year, and will surpass its prediction that online ads will account for 12.3 percent of [...]
The lifestyle magazine Hallmark will be taking its rate base up 14.3 % to 800,000 copies, starting with the February/March 2009 issue. In order to reach its circulation goal, the magazine is counting on broad promotional support from its parent company. Hallmark is also considering raising the cover price, which is currently a low $3.95. [...]
Women’s Health has announced it will raise its rate base by 23 percent, the 5th time the magazine has raised its rate since October 2005. WH has seen a 47 percent increase in total paid circulation, a 33 percent increase in ad pages through June, and ad revenue has reached $15.5 million, a 133 percent [...]