Audit reports for the celebrity weekly magazines are now available for calendar year 2006, and most missed their numbers surprisingly often. The shortfalls were small and one publisher described the practice as more are than science. People bucked the trend with a squeaky-clean audit report. The New York Post (Apr. 23, 2008)
Bauer Publishing, which In Touch and Life & Style magazines, reported diminishing numbers in circulation. In Touch failed to meet its 1 million-rate base by 12.8% with the Jan. 14th issue and by 1.1% with the Jan. 28th issue. And Life & Style failed to meet its 550,000-rate base by 7.8% Jan. [...]
Unit sales of In Touch and Life & Style, both of which raised their cover prices by 50% to $2.99, have rebounded from their initial, 25%-plus drop. Before the price increase, newsstand unit sales of In Touch were 1.3 million, and those of its sister pub almost three quarters of a million. TNSC reviewed POS [...]
Bauer execs acknowledge that In Touch and Life & Style may both be forced to lower their rate bases next year. Sales of the latter title dropped to as low as 450,000 on a recent issue. The New York Post (Nov. 23, 2007)