http://www.i-cmg.com Single copy sales strategies and supply chain solutions for the world’s leading magazines Wed, 11 Jan 2012 19:50:11 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.i-cmg.com/index.php/the-rap-on-the-economist/ http://www.i-cmg.com/index.php/the-rap-on-the-economist/#comments Wed, 07 May 2008 20:27:59 +0000 Kim http://www.i-cmg.com/index.php/the-rap-on-the-economist/ Efforts to appeal to younger audiences seem to be paying off for The Economist.  Two US students have created a rap about the business title, with lyrics like “The style in which they write is simple and concise, how do they get their sentences so precise?”  Ike Edgerton, who created the rap with Chris Misa, says he’s been reading The Economist for about two years and thinks it’s an easy way of keeping up with world events without reading too much.  Have a listen!  The Guardian (May 6, 2008)

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