Ziff Davis Media will begin outsourcing circulation for its two print titles, PC Magazine and Electronic Gaming Monthly, to consultant Charles Mast starting immediately. Ziff Davis made this announcement only a few days after IDG announced that they too would outsource circulation for PC World, Macworld and GamePro to Miami and New York-based circ services [...]
Instead of publishers sending out content to their audiences, audiences are now sending content to each other via Facebook, Digg, and other networking site according to Frank Cutitta, the general manager of IDG Connect. At the 2008 Circulation Management Conference, Cutitta spoke about how he helped form IDG Connect, a centralized database and lead-generation vehicle, [...]
IDG has contracted ProCirc to manage all of their circulation and consumer marketing – including subscription, newsstand, budgeting, direct mail, renewals, and fulfillment — beginning this month. The outsourcing has reportedly resulted in the elimination of several positions at the publisher. Circulation Management (June 11, 2008)
Only about a month after resigning as editor IDG’s PC World Magazine, Harry McCracken has announced that he will be starting his own technology news website Technologizer. The site is set to launch later this summer in partnership with Federated Media and will feature general news and analysis of the latest technology. Folio (June 10, [...]
International Data Group, the tech publisher of PC World, Macworld and CIO converted one of its flagships, InfoWorld, to online-only a year ago and has seen its business improve ever since. Now even the glossy, long-format-edit CIO — for Chief Information Officer — pursues an “online-first” strategy, even though the company expects the print version [...]