What Publishers are Doing to Scale Back
“Everybody’s doing it” Almost every magazine publisher is re-evaluating their 2009 budgets and finding ways to cut back in these tough economic times. WWD.com (March 11, 2009)
“Everybody’s doing it” Almost every magazine publisher is re-evaluating their 2009 budgets and finding ways to cut back in these tough economic times. WWD.com (March 11, 2009)
Hearst Magazines EVP and General manager John Loughlin was the keynote speak at Primex 2009, the annual event for print-media production executives and their suppliers. Loughlin discussed our ever changing world and how technology is so powerful and inexpensive, as a result magazines need to adapt and rethink their strategies to deal with the abundance [...]
The magazine will be consolidated with Hearst’s larger teen title Seventeen. December will be CG’s last issue in print. Folio (Oct. 10, 2008) The Wall Street Journal (Oct. 11, 2008) Paid subscription may be required.
Slated for a fall launch, Hearst Magazines is joining with longtime syndication partner MSN to create a food site, Delish.com. Hearst’s Digital Media unit will own, build and edit the site, with sales and distribution handled by MSN. MediaWeek (July 8, 2008)
Hearst has named Susan K. Reed the new editor-in-chief of O, replacing the retiring Amy Gross. Reed will leave her position at the shuttering Golf for Women in order to take over her new responsibilities at O. Folio (July 7, 2008)
Hearst Business Media and IDG have partnered in the acquisition of Ee365.cn, a news and technology website that will target Chinese engineers. Ee365.cn launched in June 2006 and is divided into 21 channels based on several different industrial segments. China’s Publishing House of Electronic Industry is also involved in the partnership, though the exact details [...]
Hearst Magazines announced that it will shutter Quick & Simple magazine effective with the July 29th issue that is currently on newsstands. The company will instead shift its focus to the 300,000-circulation magazine’s “newly enhanced Web site.” A representative for Hearst said that the company was still “committed to introducing and acquiring print titles, investing [...]
John Demsey, a group president of the Estée Lauder Companies, approached Harper’s Bazaar with the idea of featuring four celebrities in the magazine, who alo star in an advertising campaign for the new Estée Lauder fragrance Sensuous. Mr. Demsey said that he approached Bazaar because he thought that the varying ages of the celebrities (who are Gwyneth [...]
Hearst still isn’t revealing much about its top-secret new food title, but bit by bit details are coming together. Late last week, Hearst confirmed publicly that it is in fact working on a food magazine in conjunction with the Food Network. Deirdre Koribanick has been hired as the design director to develop test issues, which [...]
The Hearst Corporation is suing the developers of the Cosmopolitan Resort Casino, which is scheduled to open in Las Vegas sometime in 2010, for using the same name as its well known magazine. The Hearst Corporation is saying that naming it Cosmopolitan “demonstrates an intentional, willful and bad faith intent to trade on the good [...]