Comag Marketing Group, LLC » Hearst

Popular Mechanics Launches iPad App

Kim — Wed, 21 Jul 2010 18:14:34 +0000

Though it’s not Hearst’s first magazine app, it is their first completely homegrown one. All of Hearst’s magazines already are available in digital format via third-party platforms, but Pop Mech is the first to be built directly by Hearst. The iPad version has a similar look and feel to the print magazine, as the reader moves through the app with horizontal swipes meant to mimic the print reading experience. So far, only a scaled-down introductory version is available, but the complete magazine will be released in the coming months. MediaWeek (July 8, 2010)

Women’s Titles Paid Subscriptions On the Rise

Kim — Thu, 04 Feb 2010 17:18:52 +0000

ABC’s Rapid Report has some promising news for Women’s Titles. Paid subscriptions saw meaningful improvement during the second half of 2009. Most major titles in the Women’s category saw slight to moderate increases compared to the same period the year before. The titles that saw the biggest increases are Time Inc.’s InStyle, Meredith’ Siempre Mujer, Condé Nast’s Glamour, and Hearst’s Cosmopolitan and Seventeen. Alongside the paid subscription increase, total paid and verified circulation for the category remained stable. Industry experts predicted that the steep Newsstand decline we saw last year would start to slow down in the second half of 2009, and it appears they were right. ABC is scheduled to release its latest Fas-Fax report next Monday. Folio 2/4/2010.

Hearst to Launch New Publishing Service

Jennifer — Fri, 04 Dec 2009 17:27:54 +0000

Called Skiff and meant to compete with Amazon’s Kindle Store, Hearst’s new publishing service will sell digital versions of newspapers and magazines for electronic readers and other devices. Skiff will be more visually appealing to readers and will include advertising, which should make it more lucrative for media companies. The Wall Street Journal Dec. 4, 2009 Paid subscription may be required.

What Publishers are Doing to Scale Back

Jennifer — Wed, 11 Mar 2009 15:03:05 +0000

“Everybody’s doing it” Almost every magazine publisher is re-evaluating their 2009 budgets and finding ways to cut back in these tough economic times. WWD.com (March 11, 2009)

Magazines Need to be Redifined

Jennifer — Thu, 05 Feb 2009 16:15:11 +0000

Hearst Magazines EVP and General manager John Loughlin was the keynote speak at Primex 2009, the annual event for print-media production executives and their suppliers. Loughlin discussed our ever changing world and how technology is so powerful and inexpensive, as a result magazines need to adapt and rethink their strategies to deal with the abundance of opportunities consumers and advertisers have readily available to them. Loughlin reported that Hearst is focusing on five action items which include: “streamlining and redefining the making of magazines; lowering the cost base; embracing both print and digital; changing the perception that magazines are “old media” in the process of fading away; and finally, being prepared for what comes next.” Foliomag.com (Feb. 4, 2009)

Hearst to Close CosmoGIRL

Jennifer — Mon, 13 Oct 2008 15:19:36 +0000

The magazine will be consolidated with Hearst’s larger teen title Seventeen. December will be CG’s last issue in print. Folio (Oct. 10, 2008) The Wall Street Journal (Oct. 11, 2008) Paid subscription may be required.

Delish New Food Site For Hearst

Jennifer — Tue, 08 Jul 2008 18:28:40 +0000

Slated for a fall launch, Hearst Magazines is joining with longtime syndication partner MSN to create a food site, Delish.com. Hearst’s Digital Media unit will own, build and edit the site, with sales and distribution handled by MSN. MediaWeek (July 8, 2008)

Hearst Names New Editor Of O

Greg — Tue, 08 Jul 2008 13:08:50 +0000

Hearst has named Susan K. Reed the new editor-in-chief of O, replacing the retiring Amy Gross. Reed will leave her position at the shuttering Golf for Women in order to take over her new responsibilities at O. Folio (July 7, 2008)

Hearst Acquires Ee365.cn

Greg — Mon, 07 Jul 2008 13:37:21 +0000

Hearst Business Media and IDG have partnered in the acquisition of Ee365.cn, a news and technology website that will target Chinese engineers. Ee365.cn launched in June 2006 and is divided into 21 channels based on several different industrial segments. China’s Publishing House of Electronic Industry is also involved in the partnership, though the exact details of the deal were not disclosed. Folio (July 3, 2008)

Hearst Magazines Shutters Quick & Simple in Print

Greg — Wed, 02 Jul 2008 13:29:39 +0000

Hearst Magazines announced that it will shutter Quick & Simple magazine effective with the July 29^th issue that is currently on newsstands. The company will instead shift its focus to the 300,000-circulation magazine’s “newly enhanced Web site.” A representative for Hearst said that the company was still “committed to introducing and acquiring print titles, investing in our established ones” and growing its digital media unit, which includes 23 Web sites and nine mobile sites. Folio (July 1, 2008) Portfolio (July 1, 2008) MediaPost (July 2, 2008)