Comag Marketing Group, LLC » Hearst

Fresh Start to 2012 with Oprah

Kim — Fri, 02 Dec 2011 18:04:20 +0000

If you’re making a resolution in 2012, look no further than the January issue of Oprah for guidance and support to succeed. She shares the cover with Dr. Oz, a viewer and reader favorite who became an international resource for advice on health and well-being. Together they share tips on weight-loss, healthy habits, and power foods that will help you renew mind, body, and soul in 2012.

FNM Rate Base Increase

Kim — Fri, 19 Aug 2011 17:52:16 +0000

Food Network Magazine continues to ride the wave of reader enthusiasm by issuing its 6th rate base increase since its 2009 launch. Another 100,000 issues will be added, increasing its rate base from 1.3 Million to 1.4 Million, starting with the Jan/Feb 2012 edition. The title was also the biggest ad page gainer for 2010, according to the Publisher’s Information Bureau, which reported the magazine was up 78 percent to 796.5 pages. Impressive feasts feats! Folio (Aug 18, 2011)

Summer in the Country

Kim — Mon, 13 Jun 2011 19:21:30 +0000

There’s something about the summer that makes taking a trip out to the country sound so inviting. Redecorate your backyard and grill up some goodies to keep your friends and family close by all season. If you can’t wait to spend your lazy days on the porch with an ice cold lemonade or warm nights chasing fire-flies around the picnic table at a backyard party, pick up Country Living this month for a new twist on getting back to the country.

Share The Memories with Oprah One Last Time

Kim — Mon, 13 Jun 2011 19:02:18 +0000

The only official Oprah Winfrey Show Commemorative hits newsstands on June 28. The Hearst Bookazine celebrates 25 years of historic television with a 148-page, full color commemorative that contains the inside story on the #1-rated program. Pick one up to see a special look at the shows pioneering days in Chicago, what prompted the host to change directions in the mid-90s, and heartfelt memories from viewers who have tuned in for a quarter-century.

Condé Nast Launches New Marketing Services Division

Kim — Fri, 27 May 2011 16:44:53 +0000

Ideactive, a new marketing services division of Condé Nast, will offer custom-content creative in print, digital, video and mobile platforms; web design and development; social media marketing and community development; and app development and mobile marketing, among other services. Lou Cona, who is Condé’s Chief Marketing Officer, will oversee the new division, with Janine Silvera at his side as Vice President of Ideactive. The new division will offer preferred pricing to current Condé clients, and “standard market rate” to all others. Condé enters the marketing services game along with many others, like Hearst with iCrossing, Source Interlink with Mind Over Eye, and Meredith with Integrated Marketing division (MIM).

Folio (5/23/11)

Commemorative Oprah Bookazine to Hit Stands in June

Kim — Fri, 27 May 2011 16:19:35 +0000

O, The Oprah Magazine will produce a special collector’s edition bookazine celebrating the 25 unforgettable seasons of “The Oprah Winfrey Show”. The issue will include 148 heart-felt pages revealing the show’s early days, favorite moments of the staff, and memorable episodes from the 25 seasons of laughter, tears, surprises and triumphs that have meant so much to so many. Look for the bookazine to hit newsstands on June 28, 2011.

Reuters (5/25/11)

Win $25,000 through Hearst E-Mail Promo!

Kim — Fri, 27 May 2011 15:32:15 +0000

The Hearst Challenge is back for the second year in a row. Starting on June 1, contestants will get a shot at winning $25,000 in cash is they can crack the riddle of click-through email promotions. Three entrants will be picked to attend the DMA2011 Conference in Boston to explain their solutions. The winning model will be announced at the conference, October 1-6. The goal of the contest is to create an analytical framework that successfully predicts an individual’s “response” to a given email promotion program. The winning model should predict an individual’s likelihood of opening an email blast.

Audience Development (5/26/11)

Popular Mechanics Launches iPad App

Kim — Wed, 21 Jul 2010 18:14:34 +0000

Though it’s not Hearst’s first magazine app, it is their first completely homegrown one. All of Hearst’s magazines already are available in digital format via third-party platforms, but Pop Mech is the first to be built directly by Hearst. The iPad version has a similar look and feel to the print magazine, as the reader moves through the app with horizontal swipes meant to mimic the print reading experience. So far, only a scaled-down introductory version is available, but the complete magazine will be released in the coming months. MediaWeek (July 8, 2010)

Women’s Titles Paid Subscriptions On the Rise

Kim — Thu, 04 Feb 2010 17:18:52 +0000

ABC’s Rapid Report has some promising news for Women’s Titles. Paid subscriptions saw meaningful improvement during the second half of 2009. Most major titles in the Women’s category saw slight to moderate increases compared to the same period the year before. The titles that saw the biggest increases are Time Inc.’s InStyle, Meredith’ Siempre Mujer, Condé Nast’s Glamour, and Hearst’s Cosmopolitan and Seventeen. Alongside the paid subscription increase, total paid and verified circulation for the category remained stable. Industry experts predicted that the steep Newsstand decline we saw last year would start to slow down in the second half of 2009, and it appears they were right. ABC is scheduled to release its latest Fas-Fax report next Monday. Folio 2/4/2010.

Hearst to Launch New Publishing Service

Jennifer — Fri, 04 Dec 2009 17:27:54 +0000

Called Skiff and meant to compete with Amazon’s Kindle Store, Hearst’s new publishing service will sell digital versions of newspapers and magazines for electronic readers and other devices. Skiff will be more visually appealing to readers and will include advertising, which should make it more lucrative for media companies. The Wall Street Journal Dec. 4, 2009 Paid subscription may be required.