February Issue

Now celebrating its 125th anniversary all year long, Good Housekeeping also boasts a bigger trim size.  Min Jan. 11, 2010

And Lennon and McCartney are to song-writing…

Oprah and Ellen are to connecting with women.

There’s no one better and now, for the first time, this publicity “Dream Team” is joining forces to make the December issue of O its all-time biggest seller!  Ellen has already dressed up as an Oprah magazine during her Halloween Spooktacular show.  She appeared on the Oprah show November 9th, and she will be giving regular, newsstand sales updates for the December issue on her own television program for the issue’s full on-sale period.

Best of all, this “Perfect Publicity Storm” will whip up sales of an issue that really delivers the goods.  December showcases 46 must-have gifts in a variety of price ranges, and all grouped by categories like smart, delicious, romantic and unexpected.  Plus, in keeping with the spirit of the season, December also offers readers the chance to win the entire 46-item gift guide!  There will be 11 winners, and a 12th Grand Prize Winner will take home the complete gift guide, plus tickets to the Oprah and Ellen TV shows (including airfare, hotel, etc).

Please prepare for high-volume sales of the December issue of O: The Oprah Magazine.  Proceed with caution.  We don’t fully understand what will happen when this multi-platform publicity juggernaut is unleashed.

(A two-page flyer containing the information above is available here in .pdf format.)

House Beautiful has prepared a “touch-point-filled, cleverly-cross-promoted, whiz-bang” issue for October – just in time for the fall entertaining season. As ever, it starts with great editorial.  The big features cover evergreen rooms that always stay fresh and how to make the most of kitchens.  But that’s just the  beginning…  The October House Beautiful connects with the brand’s loyal audience by highlighting celebrity chef Ina Garten, the Barefoot Contessa, who also happens to be a highly complementary brand of her own, and bringing this summer’s week-long “Kitchen of the Year” to loyal readers who didn’t see it in person in New York City.  The magazine business is changing, and House Beautiful is pulling out all the stops – from co-branding to event marketing – to strengthen its flagship printed magazine.

(NOTE: a printer-ready, .pdf Sell Sheet of this information is available here.)

The first time out of the box in ‘08, this annual delivered a strong, 60% sell-through efficiency and made waves among fashion’s elite.  Why?  Well, The Runway Report provides the most comprehensive fashion show coverage available in the United States, offering the inside scoop from New York, London, Milan and Paris … just as the new, fall collections arrive in stores. Industry insiders bookmark it, dog-ear it and send copies to their sales teams. Fashion-forward readers buy it. Best of all, the retail magazine industry can look forward to more than $278,000 in incremental sales, at a time when we can really use it!

Features will include:

Top Trends: the season’s key looks and most wanted extras
Key Pieces: a piece-by-piece primer on the season’s standouts
Expert Shopping Tips: what the boutique buyers had their eyes on for fall
Personal Style: what the front row fixtures wore to the shows
Best Beauty: the latest trends and backstage secrets

Please help us maximize sales by ensuring that this high-impact annual benefits from effective display and merchandising.

Please join the Hearst editors in promoting the health of the magazine category by putting the September issue of House Beautiful in front of as many shoppers as possible for the duration of its on-sale period.

In image below, clockwise from upper left: front cover, color chart insert front, inside front cover Glidden advertisement, insert back Glidden advertisement.