Food Network Magazine continues to ride the wave of reader enthusiasm by issuing its 6th rate base increase since its 2009 launch. Another 100,000 issues will be added, increasing its rate base from 1.3 Million to 1.4 Million, starting with the Jan/Feb 2012 edition. The title was also the biggest ad page gainer for 2010, [...]
Ideactive, a new marketing services division of Condé Nast, will offer custom-content creative in print, digital, video and mobile platforms; web design and development; social media marketing and community development; and app development and mobile marketing, among other services. Lou Cona, who is Condé’s Chief Marketing Officer, will oversee the new division, with Janine Silvera [...]
O, The Oprah Magazine will produce a special collector’s edition bookazine celebrating the 25 unforgettable seasons of “The Oprah Winfrey Show”. The issue will include 148 heart-felt pages revealing the show’s early days, favorite moments of the staff, and memorable episodes from the 25 seasons of laughter, tears, surprises and triumphs that have meant so [...]
The Hearst Challenge is back for the second year in a row. Starting on June 1, contestants will get a shot at winning $25,000 in cash is they can crack the riddle of click-through email promotions. Three entrants will be picked to attend the DMA2011 Conference in Boston to explain their solutions. The winning model [...]
Though it’s not Hearst’s first magazine app, it is their first completely homegrown one. All of Hearst’s magazines already are available in digital format via third-party platforms, but Pop Mech is the first to be built directly by Hearst. The iPad version has a similar look and feel to the print magazine, as the reader [...]
ABC’s Rapid Report has some promising news for Women’s Titles. Paid subscriptions saw meaningful improvement during the second half of 2009. Most major titles in the Women’s category saw slight to moderate increases compared to the same period the year before. The titles that saw the biggest increases are Time Inc.’s InStyle, Meredith’ Siempre Mujer, Condé [...]
Called Skiff and meant to compete with Amazon’s Kindle Store, Hearst’s new publishing service will sell digital versions of newspapers and magazines for electronic readers and other devices. Skiff will be more visually appealing to readers and will include advertising, which should make it more lucrative for media companies. The Wall Street Journal Dec. 4, [...]