Posts Tagged ‘Hallmark’

Hallmark Increases Rate Base

June 24th, 2008

The lifestyle magazine Hallmark will be taking its rate base up 14.3 % to 800,000 copies, starting with the February/March 2009 issue. In order to reach its circulation goal, the magazine is counting on broad promotional support from its parent company. Hallmark is also considering raising the cover price, which is currently a low $3.95. [...]

Hallmark Makes Foray into CGC (That’s ‘Consumer Generated Content’)

January 29th, 2008

Last fall, Hallmark invited consumers to submit greeting card designs with tie-ins to (Product) Red, the marketing-philanthropy partnership whose proceeds fight AIDS in Africa.  The winning entry is available for sale online today.  Their latest contest invites people to submit pet-themed greeting card designs with broad appeal.  Hallmark has received countless unsolicited ideas in its almost [...]