Comag Marketing Group, LLC » Google

MPA Partnering with Google May 14th

Jennifer — Tue, 10 Feb 2009 14:54:14 +0000

The companion conference called “Magazines 24/7: Navigating the New Reality” (called Magazines 24/7:Google Day NY for short) will take place May 14th and will be held at Google’s New York Offices. Topics include: how to maximize your revenue with your website, growing your digital audience and new opportunities for selling subscriptions online. MPA BLOG (Feb. 9, 2009)

Google and Vanity Fair to Co-Host Parties at Political Conventions

Jennifer — Tue, 19 Aug 2008 16:18:55 +0000

Google plans a large presence at both presidential nominating conventions, in part to promote the use of its Reader and other tools among political set. And Vanity Fair knows how to throw the kind of party Ben Affleck and other Hollywood honchos like to attend. It’s a match made in heaven. Also, in this story: John McCain is computer illiterate no more! Wired (August 18, 2008)

New Yorker Opens Cartoon Vault to Google ‘Knol’ Authors

Jennifer — Thu, 24 Jul 2008 13:50:33 +0000

Condé Nast is partnering with Google on the search engine giant’s new, Wikipedia-like encyclopedia, called Knol. The publisher will allow writers of articles — or Knols — to include New Yorker cartoon without charge. Google’s Knol encyclopedia differs from Wikipedia in at least two respects; it highlights the names of contributors and enables them to earn a cut from any advertising they include with their articles. CNET (July 23, 2008)

Paid-For Online News Is Possible According To Google

Greg — Wed, 04 Jun 2008 16:02:06 +0000

Paid for online news is not only possible but is also a credible business model says Nikesh Arora, the vice president of Google UK. He says that despite the large amounts of news content available online, if the right unique content is created, the market can achieve a level of monetization. While Google has no aspirations of entering the content creation business, they will continue to facilitate “discoverability.” Online Journalism News (June 2, 2008)

AOL to Launch a Dozen New Websites

Jennifer — Mon, 03 Mar 2008 14:52:08 +0000

The move is the latest in the Time Warner unit’s strategy to catch up to Yahoo! and Google in the internet advertising business. Bloomberg (Mar. 3, 2008)

New Media Competes with Old — with a Tiny Fraction of the Head Count

Jennifer — Tue, 15 Jan 2008 16:02:14 +0000

When YouTube was purchased by Google in 2006 for more than $1 billion and was broadcasting more than 100 million video clips a day, it did it all with 60 people on the payroll. A TV network like CBS employs some 23,000. Craigslist, the online classified ad site winning market share from local newspapers, employed fewer than two dozen people at the end of 2006. Marketplace from American Public Radio (Jan. 14, 2008)

Newspapers Scramble for Local Ads on the Web

Jennifer — Tue, 18 Dec 2007 16:58:18 +0000

McClatchy is revamping the commission structure for its ad sales staff to better revard online sales, but the newspaper industry did not capitalize on their strong, home-town connections to lock up big shares of local (and especially smaller firm) advertising on the web. Today, pure-play internet companies have the biggest share of the local online advertising market. The Wall Street Journal (Dec. 18, 2007)

The Looming Microsoft/Google Battle (It’s a Little Like Print vs. the Web)

Jennifer — Mon, 17 Dec 2007 15:31:41 +0000

Near the end of a long piece about Google’s push toward web-based software (a.k.a. cloud computing) and the threat it poses to Microsoft’s desktop-based office franchise, the NYT notes that “Office may continue to be an outstanding product, but Microsoft may not be able to charge as much for it – just as low-cost personal computers eventually undercut the mainframe business, and traditional publishing and media companies have grappled with Internet distribution. The traditional products remain popular, but they become much less profitable.” [emphasis added] The New York Times (Dec. 16, 2007)

Next in Google’s Sights: Wikipedia

Jennifer — Fri, 14 Dec 2007 18:20:32 +0000

The web colosus has begun beta-testing a new, knowledge-sharing service called “knol,” which sounds a lot like Wikipedia, albeit with a couple of twists. The first is Google’s stated goal of highlighting the content providers (called writers or authors in other media) and the second is incorporating advertising into the service, and sharing revenue from that advertising with the content providers (who would also seemingly serve as ad salespeople for the sponsors of their entries). Google Company Blog (Dec. 13, 2007) Times of London (Dec. 14, 2007)

ACAP Offers Publishers Greater Control Over Online Material — If Only The Search Engines Will Adopt It…

Jennifer — Mon, 10 Dec 2007 15:38:05 +0000

At present, online, information aggregators and search engines don’t pay for content. They simply collect it, free of charge, from the major news organizations — a circumstance that many say can’t go on forever. The current “robots.txt” accesss system gives producers a stark choice: make all your content available or protect it all. A new system, developed over the past year and implemented last month, allows participating publishers to, “…instruct search engines about how long an article should remain in a search engine’s index, or which search engines would be allowed to index it at all.” Called Automated Content Access Protocol or ACAP, the new system offers content providers much greater flexibility. But so far, the search engines show little interest in it. The New York Times (Dec. 10, 2007)