The companion conference called “Magazines 24/7: Navigating the New Reality” (called Magazines 24/7:Google Day NY for short) will take place May 14th and will be held at Google’s New York Offices. Topics include: how to maximize your revenue with your website, growing your digital audience and new opportunities for selling subscriptions online. MPA BLOG (Feb. [...]
Google plans a large presence at both presidential nominating conventions, in part to promote the use of its Reader and other tools among political set. And Vanity Fair knows how to throw the kind of party Ben Affleck and other Hollywood honchos like to attend. It’s a match made in heaven. Also, in this story: [...]
Condé Nast is partnering with Google on the search engine giant’s new, Wikipedia-like encyclopedia, called Knol. The publisher will allow writers of articles — or Knols — to include New Yorker cartoon without charge. Google’s Knol encyclopedia differs from Wikipedia in at least two respects; it highlights the names of contributors and enables them to [...]
Paid for online news is not only possible but is also a credible business model says Nikesh Arora, the vice president of Google UK. He says that despite the large amounts of news content available online, if the right unique content is created, the market can achieve a level of monetization. While [...]
The move is the latest in the Time Warner unit’s strategy to catch up to Yahoo! and Google in the internet advertising business. Bloomberg (Mar. 3, 2008)
When YouTube was purchased by Google in 2006 for more than $1 billion and was broadcasting more than 100 million video clips a day, it did it all with 60 people on the payroll. A TV network like CBS employs some 23,000. Craigslist, the online classified ad site winning market share from local newspapers, employed fewer [...]
McClatchy is revamping the commission structure for its ad sales staff to better revard online sales, but the newspaper industry did not capitalize on their strong, home-town connections to lock up big shares of local (and especially smaller firm) advertising on the web. Today, pure-play internet companies have the biggest share of the local online [...]
Near the end of a long piece about Google’s push toward web-based software (a.k.a. cloud computing) and the threat it poses to Microsoft’s desktop-based office franchise, the NYT notes that “Office may continue to be an outstanding product, but Microsoft may not be able to charge as much for it – just as low-cost personal [...]
The web colosus has begun beta-testing a new, knowledge-sharing service called “knol,” which sounds a lot like Wikipedia, albeit with a couple of twists. The first is Google’s stated goal of highlighting the content providers (called writers or authors in other media) and the second is incorporating advertising into the service, and sharing revenue from that advertising with the content providers (who [...]
At present, online, information aggregators and search engines don’t pay for content. They simply collect it, free of charge, from the major news organizations — a circumstance that many say can’t go on forever. The current “robots.txt” accesss system gives producers a stark choice: make all your content available or protect it all. A new [...]