Good Magazine Plays “Name-Your-Sub-Price” Game
September 12th, 2008
Good magazine is looking to increase its subscriber base and up its contributions to global non-profits — that is, to “do well by doing good” — by playing the “name-your-own-price” game for subscriptions. Good has donated 100% of its subscription revenue to nonprofit organizations since its launch two years ago. The magazine is hoping that [...]