Comag Marketing Group, LLC » Glamour

Digital Editions Booming for Condé Nast

Kim — Fri, 05 Aug 2011 19:00:04 +0000

Since entering the App business in May, Condé Nast is reporting 242,000 digital downloads of its eight available titles, which include Allure, Glamour, Golf Digest, GQ, Self, The New Yorker, Wired, and Vanity Fair. This number includes digital subscriptions, single copy purchases, and print subscribers who chose to add digital additions to their packages. This last group consists of 136,000 subscribers.

Monica Ray, executive vice president of consumer marketing with Condé Nast says, “…while this represents a small portion of our subscription circulation, we find it increasingly promising, especially given the short time we have been marketing subscriptions.” (Aug. 2) Folio

Blake Glistens in Glamour’s Summer Beauty Issue

Kim — Fri, 17 Jun 2011 17:19:32 +0000

Hot weather has your make-up melting and your hair begging for some H2O? Grab the July issue of Glamour for 25 of their most-trusted summer beauty tips. Find complete outfits for your wardrobe for less than $100! And while you’re lounging on a beach chair, browse through 100 Do’s and Don’ts of Summer and gossip with the original Gossip Girl, Blake Lively as she bares everything from clothes to guys.

Glamour Kicks Off Trade Advertising Campaign

Jennifer — Wed, 09 Sep 2009 13:38:44 +0000

Seventy-year-old Glamour magazine will launch a trade advertising and publicity campaign, designed to better define their audience for media buyers and potential advertisers. The campaign includes outdoor advertising in key cities like NYC, Los Angeles and Detroit, plus guerilla marketing efforts, such as distributing girly Glamour cupcakes around Bryant Park during Fashion Week in New York. The New York Times Sept. 8, 2009

September Means “Back to Style” for Glamour

Jennifer — Sun, 24 Aug 2008 19:46:35 +0000

Nicole Richie, Agyness Deyn and beautiful, cover model Penelope Cruz all share their trend-setting style secrets in Glamour’s September issue. Look for Glamour wherever magazines are sold — and especially in the following retail accounts, where the magazine is under promotion: Borders (a Feature Pocket and Fall Fashion WOW Theme Table), Trofie (entry display), HDS Retail (”Feature of the Month”), Hastings (checkout pocket) and Presse Commerce (mainline display).

‘Glamour’ Gives Website Big Makeover

Jennifer — Thu, 21 Aug 2008 15:06:40 +0000

In the face of print circulation challenges, Glamour is re-designing its website, which averaged 687,000 monthly unique visitors (55 percent more than the year-ago period) and 10 million page views (49 percent more than the year-ago period). A greater focus on popular bloggers like Christine Coppa and Margarita Bertsos and more frequently updated content are on the menu. Women’s Wear Daily (Aug. 20, 2008)

Summer Giveaways Are All The Craze

Greg — Mon, 16 Jun 2008 14:59:39 +0000

Summer giveaways are the hottest thing right now for women’s magazines such as Marie Claire, Tatler, Glamour, and many more. On the carefully designed covers, potential buyers are enticed with offers for free sunglasses, bags, and flip flops with just a purchase of the magazine. While giving away free products is very expensive, the boost in sales gives publishers no choice but to partake in the promotion, in order to keep up with rival magazines. The Independent (June 15, 2008)

India the New HotSpot for Niche Magazines

Kim — Tue, 26 Feb 2008 20:18:42 +0000

Niche magazines are aggressively growing in India’s media industry. One possible explanation is that Indian media laws restrict foreign equity to 26% in the news segment, but allow 100% foreign equity in non-news and non-current affairs speciality magazines. “Foreign publications can have more on-the-ground reporting on the international scene. An Indian magazine doesn’t have the resources or infrastructure to do this sort of thing,” says Radhakrishnan Nair, publisher and editor of Man’s World. Some international niche publications are able to score exclusive interviews with Indian celebrities. Many publishers are realizing that niche publications are where it’s at. In the past few years, FHM, Scientific American, Good Housekeeping, TimeOut, and Maxim have been among those to launch Indian editions. Additionally, Rolling Stone and Condé Nast’s Glamour are planning to launch Indian editions in 2008. LiveMint (WSJ) (2/25/08).

Hillary Clinton and John McCain to be Guest Bloggers on Glamour’s Website

Jennifer — Thu, 03 Jan 2008 14:36:52 +0000

Clinton’s campaign contacted the magazine when they learned about “Glamocracy,” a daily blog from five women with differing political views. John McCain’s guest-blog will apparently be billed in some other way. Women’s Wear Daily (Dec. 27, 2007)