Glamour Editor in chief Cindi Leive sat down with the President for an interview that will appear in the magazine’s November issue. It is not the first time Obama has sat down with Glamour — he did so in 2008, along with John McCain — but it is his first time as a sitting president.
A [...]
Since entering the App business in May, Condé Nast is reporting 242,000 digital downloads of its eight available titles, which include Allure, Glamour, Golf Digest, GQ, Self, The New Yorker, Wired, and Vanity Fair. This number includes digital subscriptions, single copy purchases, and print subscribers who chose to add digital additions to their packages. This [...]
Seventy-year-old Glamour magazine will launch a trade advertising and publicity campaign, designed to better define their audience for media buyers and potential advertisers. The campaign includes outdoor advertising in key cities like NYC, Los Angeles and Detroit, plus guerilla marketing efforts, such as distributing girly Glamour cupcakes around Bryant Park during Fashion Week in New [...]
In the face of print circulation challenges, Glamour is re-designing its website, which averaged 687,000 monthly unique visitors (55 percent more than the year-ago period) and 10 million page views (49 percent more than the year-ago period). A greater focus on popular bloggers like Christine Coppa and Margarita Bertsos and more frequently updated content are on [...]
Summer giveaways are the hottest thing right now for women’s magazines such as Marie Claire, Tatler, Glamour, and many more. On the carefully designed covers, potential buyers are enticed with offers for free sunglasses, bags, and flip flops with just a purchase of the magazine. While giving away free products is very expensive, the boost [...]
Niche magazines are aggressively growing in India’s media industry. One possible explanation is that Indian media laws restrict foreign equity to 26% in the news segment, but allow 100% foreign equity in non-news and non-current affairs speciality magazines. “Foreign publications can have more on-the-ground reporting on the international scene. An Indian magazine doesn’t have the [...]
Clinton’s campaign contacted the magazine when they learned about “Glamocracy,” a daily blog from five women with differing political views. John McCain’s guest-blog will apparently be billed in some other way. Women’s Wear Daily (Dec. 27, 2007)