Using an emerging technology called augmented reality, the December issue of Esquire will include several minutes worth of video, which readers can access by holding the magazine up to a Web camera. Lexus is the advertising partner for Esquire’s first experiment with AR. The Wall Street Journal Oct. 29, 2009 Paid subscription may be required.
Posts Tagged ‘Esquire’
The Middle East edition will be written in English, available in Kuwait, Qatar, Saudi Arabia, United Arab Emirates and Jordan, and produced in partnership with ITP Consumer Publishing. Min online Sept. 23, 2009
Copies featuring an inset that electrically sorts tiny black or white capsules to read, “The 21st Century Begins Now” are selling for $5.99 — two dollars more than a regular single copy. In an interview with the Today show’s Matt Lauer yesterday, Esquire Editor David Granger said that, “…the issue’s theme pronounces a new century [...]
Esquire has turned out lots of eye-catching, icononic covers during its 75-year run to date, and now Editor-in-chief David Granger (photo at L.) hopes to create another one. The September issue will feature battery-powered, flashing text, provided by E Ink, that says, “the 21st Century Begins Now.” The devices are being produced in China, inserted into the magazines in Mexico, [...]
Manhattan Media, publisher of Harvard alumni publication 02138, has acquired Esquire cover designer George Lois and noted Pentagram designer Luke Hayman to help lead 02138’s redesign, set to launch later this year. Hayman will oversee the magazine’s redesign and Lois will be in charge of the cover for the winter 2008 re-launch issue. Folio (July [...]