Posts Tagged ‘environment’

Publishers Switching From Paper Catalogs to E-Catalogs

May 13th, 2008

HarperCollins announced plans on Monday to make their seasonal catalog listings available online only.  Jane Friedman, president of HarperCollins, said “It’s such a waste of paper and so inefficient.”  She said the switch would likely begin by summer ‘09 and take place slowly.  About 100,000 catalogs are sent out for each publishing season: summer, winter, [...]

Time Swaps the Border

April 17th, 2008

In its 84-year history, Time has only veered away from its signature red border one time.  After the September 11 attacks, Time ditched the usual border for a black one.  And for the 3rd annual special environmental issue, Time is swapping border colors again.  For the April 28th issue, they’re going green.  In a letter [...]

“MaryJanesFarm” Churning Again

March 18th, 2008

Belvoir Media Group has decided to relaunch MaryJanesFarm, a lifestyle magazine focused on the environment and the farm-centric life of founder MaryJane Butters.  The magazine will be published, starting this spring, 4 times in 2008; and 6 times in 2009.  Belvoir aims for a rate base between 300,000 and 400,000.  MaryJanesFarm is being aimed at [...]