Comag Marketing Group, LLC » digital editions

Target Opens Digital Newsstand on Website

Jennifer — Tue, 13 Oct 2009 15:13:04 +0000

Target has opened a newsstand on its website for digital issues, in partnership with Zinio. The digital editions, which can be viewed within a web browser or through a downloadable application from Zinio, are meant to look — if not feel — like the print magazines they are replacing.In other words, the reader will get a more “magazine-y” experience than just reading an article online. Zinio and Target will share the revenue they get from each single-issue or subscription sale. Zinio CEO Richard Maggiotto suggested that 1,000 or more new subscriptions (a month) from the Target partnership would constitute success for the first year. “Zinio sees about 60 percent of its magazine sales coming from archival or current issue sales, and about 40 percent from subscriptions.” Reuters Oct. 12, 2009

Digital Mags Increase Fivefold in Past Three Years

Jennifer — Thu, 10 Apr 2008 19:51:53 +0000

Folio: reports that consumers highly value both digital editions — which preserve the look and “browse-ability” of the printed product and the searchability of magazine websites. Technological improvements in recent years enable vendors to can add RSS feeds, enhanced ads, plus other bells and whistles to digital editions, while publishers still only need to supply PDF versions of the magazine. What’s more, entry costs are low. Folio: (Apr. 9, 2008)

Curtis Teams Up with Pressmart to Distribute Digital Editions

Jennifer — Wed, 26 Mar 2008 18:21:40 +0000

In a press release, the companies announced the launch of “iMags,” which will offer publishers new means of digital distribution. Curtis Circulation and Pressmart Press Release (Mar. 26, 2008)