Target has opened a newsstand on its website for digital issues, in partnership with Zinio. The digital editions, which can be viewed within a web browser or through a downloadable application from Zinio, are meant to look — if not feel — like the print magazines they are replacing.
Folio: reports that consumers highly value both digital editions — which preserve the look and “browse-ability” of the printed product and the searchability of magazine websites. Technological improvements in recent years enable vendors to can add RSS feeds, enhanced ads, plus other bells and whistles to digital editions, while publishers still only need to supply PDF versions [...]
In a press release, the companies announced the launch of “iMags,” which will offer publishers new means of digital distribution. Curtis Circulation and Pressmart Press Release (Mar. 26, 2008)