U.S. consumer products manufacutures grew 10.6 percent this past year, according to PricewaterhouseCoopers LLP, who conducts research on behalf of the Grocery Manufacturers Association. “The Food, Beverage and Consumer Products Industry: Achieving Superior Financial Performance in a Challenging Economy 2008,” report “stated that even in a difficult economy with ever-increasing commodities prices, agile [...]
Powerful “Living” can tranform — not just magazines — but any product into a lifestyle brand. At least that’s what the Kraft marketers hope. Their “South Beach Diet” food line becomes “South Beach Living” this month. Chicago Tribune (Dec. 19, 2007)
Like the automotive, financial services and pharmaceutical industries before them, consumer packaged goods marketers have turned bullish on internet advertising. The $432 million in online advertising spent in the first half of the year represents a 40% increase over last year’s $310 million — and projections call for double-digit percentage annual growth rates through 2011. eMarketer [...]