Comag Marketing Group, LLC » Conde Nast

Digital Editions Booming for Condé Nast

Kim — Fri, 05 Aug 2011 19:00:04 +0000

Since entering the App business in May, Condé Nast is reporting 242,000 digital downloads of its eight available titles, which include Allure, Glamour, Golf Digest, GQ, Self, The New Yorker, Wired, and Vanity Fair. This number includes digital subscriptions, single copy purchases, and print subscribers who chose to add digital additions to their packages. This last group consists of 136,000 subscribers.

Monica Ray, executive vice president of consumer marketing with Condé Nast says, “…while this represents a small portion of our subscription circulation, we find it increasingly promising, especially given the short time we have been marketing subscriptions.” (Aug. 2) Folio

Your Best Back-To-School Look Ever

Kim — Fri, 08 Jul 2011 15:03:06 +0000

Tired of mom picking out your back-to-school wardrobe every year? Make this your year to shine! Pick up Teen Vogue’s Back To School issue for fashion tips that are sure to raise the eye brows on that cute boy in algebra class. Or have a Girls Night and spend a few hours in front of the mirror playing around with Teen Vogue’s amazing hair, skin and makeup tricks. Flip through the issue to see if you have what it takes to be the next Rebecca Black. Can’t get enough of Taylor Swift? We’ve got her story, straight from her lips to our pages. Find out how to score free tickets to see her in concert too!

Condé Nast Launches New Marketing Services Division

Kim — Fri, 27 May 2011 16:44:53 +0000

Ideactive, a new marketing services division of Condé Nast, will offer custom-content creative in print, digital, video and mobile platforms; web design and development; social media marketing and community development; and app development and mobile marketing, among other services. Lou Cona, who is Condé’s Chief Marketing Officer, will oversee the new division, with Janine Silvera at his side as Vice President of Ideactive. The new division will offer preferred pricing to current Condé clients, and “standard market rate” to all others. Condé enters the marketing services game along with many others, like Hearst with iCrossing, Source Interlink with Mind Over Eye, and Meredith with Integrated Marketing division (MIM).

Folio (5/23/11)

Women’s Titles Paid Subscriptions On the Rise

Kim — Thu, 04 Feb 2010 17:18:52 +0000

ABC’s Rapid Report has some promising news for Women’s Titles. Paid subscriptions saw meaningful improvement during the second half of 2009. Most major titles in the Women’s category saw slight to moderate increases compared to the same period the year before. The titles that saw the biggest increases are Time Inc.’s InStyle, Meredith’ Siempre Mujer, Condé Nast’s Glamour, and Hearst’s Cosmopolitan and Seventeen. Alongside the paid subscription increase, total paid and verified circulation for the category remained stable. Industry experts predicted that the steep Newsstand decline we saw last year would start to slow down in the second half of 2009, and it appears they were right. ABC is scheduled to release its latest Fas-Fax report next Monday. Folio 2/4/2010.

Major Publishers Unveil Plans for Digital Newsstand

Jennifer — Tue, 08 Dec 2009 15:56:35 +0000

A consortium of five large publishers — Time Inc., Conde Nast, Hearst Corporation, Meredith and News Corporation — today “…announced plans to build an industry-standard platform to present their work on the Web, phones and e-readers in a richer, more flexible and more lucrative form than is possible today.” The New York Times Dec. 8, 2009

Condé Nast to Close Gourmet, Cookie & Two Bridal Titles

Jennifer — Mon, 05 Oct 2009 14:45:39 +0000

The cuts come on the heels of a three-month study by McKinsey & Co., which analyzed Conde Nast’s operations, and recommended that several magazines cut about 25 percent from their budgets. The Wall Street Journal The New York Times Folio: Oct. 5, 2009

Vanity Fair and CBS News Combine on Monthly Poll

Jennifer — Mon, 28 Sep 2009 15:35:21 +0000

In a move that seems somewhat down-market for Vanity Fair, the magazine is joining with CBS News in inaugurating “…a monthly survey of the American consciousness, to appear both in the magazine’s pages and occasionally on television.” One of the first findings: Wal-Mart was overwhelmingly selected as the best corporate symbol of America today. The New York Times Sept. 27 2009

The NYT Reports on Cost-Cutting at Condé Nast

Jennifer — Mon, 28 Sep 2009 13:19:33 +0000

The article suggests that, as a company whose products celebrate and promote luxury, Condé Nast won’t forswear Town Cars and catered lunches entirely. But with newsstand sales contributing $2 million less revenue in the first half of this year than last and ad pages down by a third in the first eight months of the year, change is coming. The New York Times Sept. 27, 2009

Condé Nast Executives Prepare Leaner Budgets for 2010

Jennifer — Wed, 23 Sep 2009 16:16:52 +0000

Following meetings with Chief Operating Officer John Bellando, editors and publishers are preparing their 2010 budgets with an eye toward bringing spending in line with revenue. That will require an average reduction of some 25%, according to sources cited by Crain’s New York Business. Sept. 22, 2009

What Publishers are Doing to Scale Back

Jennifer — Wed, 11 Mar 2009 15:03:05 +0000

“Everybody’s doing it” Almost every magazine publisher is re-evaluating their 2009 budgets and finding ways to cut back in these tough economic times. WWD.com (March 11, 2009)